Today's workforce faces a much more complex situation such as national origin, culture and subcultures, accents and language barriers, etc. Clarity in communication is vital in business. It is necessary to understand the concepts of cultural competence and cultural adaptability. These concepts help individuals interact across cultures without judgment. This ability allows them to approach communication issues with more patience and a stronger desire to reach an understanding that works for everyone. They don't worry about doing things their own way but focus more on finding common ground that respects and includes everyone. The different communication styles are: • High context versus low context • Direct versus indirect • Formal versus informal High context culture and low context contrasting culture are terms introduced by anthropologist Edward T. Hall in his 1976 book titled Beyond Culture. Edward's theory of high and low context cultures helps us to better understand the powerful effect of culture on communication. One of the most important factors in his theory is context, which concerns the background, setting, and surrounding circumstances in which a communication or event takes place. Cultures differ greatly from each other and have different meanings and importance for certain actions, words and body language. High-Context Cultures High-context cultures (including much of the Middle East, Asia, Africa, and South America) are collectivist, relational, intuitive, and reflective. This means that people in these cultures place more emphasis on interpersonal relationships and maintaining strong bonds between family members. are not as important as context, which may include discourse...... middle of paper ......ssed or what should be decided without even talking about it. They will have unconscious and unexpressed values ​​that will influence their decisions. Other outside residents may not understand how decisions are actually made. So the residential association is still low context, but has a high context subdivision which in turn is part of a high context small town society. Low and high context cultures can have problems in and out of business because of their differences. For example, if a company wants to do business in a country with a high cultural context like China, it will need to understand its values ​​and earn its trust. Chinese partners are wary of contracts and believe in the integrity and values ​​of the person they are dealing with. It is important for large companies to have interpreters rather than translators when communicating with Eastern cultures..