Salix Pharmaceuticals: A Business Strategy AnalysisTerricell CromartieGrand Canyon University: LDR 6208 January 2014Salix Pharmaceuticals, Inc.: A Business Strategy AnalysisA successful business relies heavily on strategic planning and development. Business strategies define the future of a company through vision and mission statements, marketing, operations and financial performance. The purpose of this article is to analyze and evaluate the business strategy of a publicly traded company, Salix Pharmaceuticals, Inc. Throughout this article, the author will provide a company overview, SWOT analysis and explore Salix's strategic objectives and contingency plans. Pharmaceuticals, Inc. Author Selection and Company Overview There are a large number of publicly traded companies in the United States; As a registered nurse, the author recognizes the company's impact on improving patient care. Salix Pharmaceuticals is a specialty company located in Raleigh, North Carolina, providing treatments and interventions to patients suffering from gastrointestinal (GI) disorders. The company is led by CEO Carolyn Logan and has raised over $4 billion to date (Salix Pharmaceuticals, 2013). Salix's mission is "commitment to being the leading specialty pharmaceutical company in the United States, licensing, developing and marketing innovative products to healthcare professionals to treat gastrointestinal disorders in patients" (Mission section , paragraph 1). A company's mission statement is strategic in itself; the statement deliberately guides the direction, decision-making and overall impact of the business. Gastrointestinal disorders affect many Americans each year and Salix is ​​committed to developing and commercializing medicines. The United States...... middle of paper ......encesDaft, RL (2010). Management. Retrieved from http://gcumedia.com/digitalresources/c engage/2009/management_ebook_9e.php MarketLine (2012). Company Profile: Salix Pharmaceuticals, Ltd. Retrieved from http://content.ebscohost.com/pdf27_28/pdf/2012/8OZE/01Oct12/83290980.pdf?T=P&P= AN&K=83290980&S=R&D=bth&EbscoContent=dGJyMNHX8kSeqLY4wtvhOLCmr0u eqK9S S&ContentCustomer=dGJyMPGut06vrLJNuePfgeyx44Dt6fIA Salix Pharmaceuticals, Inc. (2013 ). Advancing treatment in gastroenterology. Retrieved from http://www.salix.com/about-us/index.aspx Salix Pharmaceuticals, Inc. (2013). Comprehensive compliance program. Retrieved from http://cdn.salix.com/salix/assets/pdf/about/Comprehensive_Compliance_Program.pdf Salix Pharmaceuticals, Ltd. (2013). Code of Business Conduct. Retrieved from http://cdn.salix.com/salix/assets/pdf/about/Salix_Code_Bus_Cond.pdf