Review LiteratureNow in the market, the consumption trend has shifted from commodities, goods and services to experiences (Schmitt, 1999). For a very long time, people have sought higher quality and value of life, and the aesthetic economy has flourished. For the development of the industry, unique and creative design ideas have been incorporated, creating another potential marketing space for businesses (Pine and Gilmore, 1999). Creating value for customers has been widely emphasized in relationship marketing; it improves the customer's perception of the company. The main goal of building relationships with customers is to retain them. Creating value can be the basis of not only building relationships with customers, but also maintaining the connection with the company's potential customers. The authors (Miao-Que & Yi-Fang, 2010) described that environmental cues impact the value perceived by the customer and that ultimately this perceived value influences the behavioral intention of customers. The importance of perceived value in travel websites is mentioned by the author in the article. The perception of different values ​​is described by the author. Customer value is generally built on experiential perception and is the result of direct or indirect interaction during consumption. process. An experiential value scale (EVS) is the only scale based on that of Holbrook (1994) and on the theory developed by Math Wick et al. (2001) to measure these four sub-dimensions of customer experiential value in the retail environment. Aesthetics (visual appeal and entertainment) – This value has two major characteristics. One is the experience perceived through the senses (e.g. sight, hearing, taste and touch), which can offer...... middle of document ......Working paper of the Research Institute. 2008: 2 Oztersund, Isvicre. Mathwick, C., Malhotra, N. and Rigdon, E. (2001), “Experiential value: conceptualization, measurement and application in catalog and Internet shopping”, in Retailing, Vol. 77, pp .39-56.Miao-Que, L. and Yi-Fang, C. (2010).The influence of store environment on perceived experiential value and behavioral intention, 15(2) .Schmitt, BH (. 1999) Experiential Marketing: How to Get Customers to Feel, Feel, Think, Act and Identify with Your Business and Brands Free Press, N.YPine II, BJ, Gilmore, JH (1999) The experience economy: work is a theater and a business. a stage: goods and services are no longer enough. Harvard Business SchoolPress, BostonWebsites: http://www.digitalstrategyconsulting.com/india/ http://en.wikipedia.org/wiki/Makemytriphttp://www.makemytrip.com