Since its establishment in 1985, Proton has seen steady growth in Malaysia. Although at first it was simply a company that installed and assembled a part supplied by Mitsubishi Motors, it eventually successfully manufactured its own car with local expertise and technology. Although the sale price is considered cheap and affordable, and high rates charged to Proton's competitors, but Proton's market share dropped to 30-35% in 2005 from around 60% in 2002 and 74% in 1993. This percentage is expected to continue to decline after the ASEAN Free Trade Agreement (AFTA) mandates. agreed to reduce import duties to a maximum of 5%. Surprisingly, at the same time, Perodua (Perusahaan Otomobil Kedua Sendirian Berhad) did very well, beating Proton for the first time. Given Proton's declining performance, continued pressure and economic challenges, wise steps must be taken to resolve this issue. issue. Therefore, Syed Zainal agreed to lead Proton. He is a former executive director of Perodua. He believes that whether or not it is an economic recession, ...