It can be difficult to decide on a marketing budget and determine exactly how to allocate marketing and advertising funds. It's important to know that a marketing budget is actually something that needs to be adjusted regularly to account for the ebbs and flows of the work year. Without paying close attention to a marketing budget, businesses, especially small businesses, can see a very negative impact on their spending. Below are some tips to help you establish and adjust your marketing budget as well as some important platforms to pay attention to so that you get the best ROI (return on investment) possible and truly see the benefits of your budget. 1. Consider the following: How is it established? As I mentioned, some elements of a marketing budget are less flexible. Money that can be moved must be done in an informed manner. For example, if you realize that you're getting a lot of traffic (based on Google Analytics data) on days that you boost Facebook posts and/or advertise on social media, maybe that's something something you want to spend more money on. Likewise, if you realize that you really need someone to dedicate a full work week to marketing (in most cases, this is the case), you may want to allocate part of your marketing budget to pay a marketing manager.5. Develop a Marketing PlanAccording to Kinesis, a marketing budget has several important elements. Here are a few you'll definitely want to include in your annual marketing plan: (1) who: your target audience, (2) your unique selling point or what makes your business different, (3) mark the channels and places that you want to target. spending budget funds, (4) benefits to your business, and (5) execution. In terms of execution, it helps to break down tasks and strategies by week, but make sure your marketing budget is monthly. base. This will help you understand how and when to adjust your spending and respond to fluctuating sales rates as they arise.