Traditional Marketing Is Not Dying, It's DeadWith the advent of the Internet and the boom in social media, it has now become an emerging trend where marketers and consumers are using their own websites to create brand communities. Social media is a great marketing platform. Today, more and more retailers are using social media-based marketing and targeting teens and young adults with their influence. Consumers of different age groups follow a particular brand on its social media sites for various reasons. The easy availability of the Internet around the world has made it possible for consumers to use social media. Example email form to Facebook and Twitter, which made human interaction very easy and does not require any physical meeting. Social networking sites and online communities play a vital role in social interaction and information sharing/management. The benefits of using social media as a marketing tool include increased brand popularity, strong branding, and easier word-of-mouth communication. All of these values ​​translate into increased sales and facilitated information flow in a business context, which ultimately results in generating social support for consumers. Today, with the expansion of social media, it is a new subject for researchers who tend to develop a research program because "social media are likely to develop marketing strategies in companies through push reinforcement mechanisms, they are also capable of affecting consumers, creating an intention to buy online, because buyers can easily interact with sellers and find the service they are looking for. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay. Social media is an important tool in consumers’ “online shopping process.” This process is defined as an electronic process that allows consumers to satisfy their needs and complete their purchases by dealing with businessmen over the Internet. Online shopping is growing at a faster pace than ever before and these different types of consumers from different targeted segments are being influenced by this phenomenon. In Pakistan, only 30% of people contribute to online shopping. The online shopping rate here is low due to poor perception. quality of product ordered online in Pakistan and high product delivery time. All of these issues create dissonance in online shopping through social media. Most of the time, adults and teenagers shop online through social media because they spend their free time on the Internet to use social networking sites. By spending time on the Internet, they work with different people in one place and their likes and dislikes change as they see different people wearing different manufactured products. Shopping enthusiasts and business users frequently shop online. . Shopping enthusiasts are experienced computer users and will likely continue their purchasing habits. They also introduce others to the joys of online shopping every chance they get. They represent an ideal target for retailers. Business users use the Internet primarily for business purposes. They are seriously interested in what they can do for their livesprofessional. They do not consider online shopping a new thing and are generally not champions of the practice. Online Insiders are very active users on the Internet and very influential online buyers in using different social media to buy and sell. Usually, consumer choices are heavily influenced by online brands and consumers can influence each other. This type of event generally affects the buyout process. This is why consumers are increasingly turning to social media for more information on which to base their decisions. For example, one might notice that most online shoppers tend to be younger, wealthier, more educated, more computer literate, and more likely to spend time on the Internet and make purchases online. Some dissonance occurs when purchasing online. Security concerns are the biggest dissonance that occurs when shopping through social media. Online purchases may not be secure; they may offer the products at low cost, but may collect your card payment and personal information. So avoid shopping on websites that are not recognized. Even if you shop online from certified websites, but from an internet cafe, public Wi-Fi network, or a computer that is not virus-protected, it can put you at risk. There is some dissonance in the warranty of the product you purchase online and dissonance occurs in the exchange of the product as well as the return policy of the product. Sometimes the customer finds it difficult to place an order on the web portal as they are not fully aware of the form to be filled to purchase the product. Online purchasing and perceived quality Many disciplines have developed a range of perspectives to explain quality. In operational management, quality is considered as conformance to requirements and has been described as a technical specification. In economics, quality is used as one of the competitive strategies that allows a company to differentiate itself and is used to explain the consistent collective behavior of customers. In marketing and organizational studies, individual biases during quality perception processes are highlighted. However, all these studies are based on a fundamental assumption: high quality is superiority, that is, innate excellence, undeniably desirable and therefore always sought after by all customers. This collective pursuit by customers represents the objectivity of quality. According to Parasuraman et al. (1988), quality consists of “assessing superiority”. And to be superior or to assess an advantage, you first need an objective measurement. In fact, a measurement itself implies that it is objective. Namely, we can infer the objectivity that underlies the concept of quality. The perceived quality of the product directly influences online purchasing. Customers are aware of the quality, price and styles of the product before purchasing the product. After using the product, purchase intention rises and falls, as it has direct relationships that influence each other. Rust and Oliver (1994) proposed two differences between perceived quality and satisfaction. Customers viewed perceived quality as a more precise concept based on product and service characteristics. The company may have some degree of control over quality. Thus, it is suggested that when perceived quality is considered as an overall evaluation, then perceived quality is understood as the source of satisfaction. Satisfaction is considered..