The Precede-Proceed model guided population assessment, campaign strategy development, and evaluation. The campaign included the use of multimedia materials such as a website, paper products (leaflets, posters, etc.) and a telephone information service. Several levels of evaluation were conducted. This included a quasi-experimental cross-sectional telephone survey of mental health knowledge undertaken before and after 14 months of the campaign. Additionally, a series of binary logistic regression analyzes were used to measure the association between a range of campaign outcome variables and the region and time predictor variables (Wright et al..,