Globalization is the highest stage of internationalization, where the resulting broader representation refers to all processes and phenomena such as cross-border flows of goods, services, capital, technology, information, international movement of people and the prevalence of global market orientation in trade, investment and other transactions, territorial and institutional integration of markets. Global marketing is the marketing of global organizations that direct their production and marketing activities, considering the whole world as one big market, where regional and national differences do not play a decisive role. [1]. Businesses must view the world as a potential market to compete with the markets of other countries, as they can no longer afford to focus only on their domestic market. Many industries are global industries and companies operating in the international market seek to reduce costs and increase popularity, whereas global marketing is associated with higher risks due to the instability of exchange rates, government instability, trade barriers, protectionist measures and other factors. . - The first driver is competition. One of the factors that forced Apple to expand its products globally was the strong competition in the domestic market. Furthermore, growth opportunities became difficult for the company as the domestic market started producing competitive products, leading to a decline in market share. The solution to avoid strong competition in the domestic market is global expansion. Many countries offer additional growth potential for the company. According to the case study, the United States is the arena of survival where the main competitor of Apple company is Its...... middle of paper ...... it is the growing interdependence economies of different countries and the development of integration processes at macro and micro levels. This modernity is the World Trade Organization (WTO) and the General Agreement on Tariffs and Trade (GAAT). For example, the only places where companies can experiment and grow, share knowledge and acquire resources, enjoy market share and competitive advantage are the European Union (EU), because trade barriers n don't exist. This creates a broader vision for many companies looking to expand internationally. Thus, Apple products with low entry barriers can benefit from the advantages of international agreements. In conclusion, the five forces pushing Apple toward global integration are competition, low-cost production, technological progress, consumer tastes and preferences, and political regulations. . Globalization