L'Oréal “because you're worth it!” » HistoryIn 1907, Eugène Schueller, a young French chemist, developed an innovative coloring formula. He called his upgraded hair dye Aureole. This is how the story of L’Oréal begins. Eugène Schueller formulated and manufactured his own products, which he then sold to Parisian hairdressers. In 1909, Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux ("Safe Hair Dye Company of France"), the original L'Oréal. The guiding principles of the company that would become L'Oréal were put in place from the start: research and innovation in the service of beauty. At the beginning of the 20th century, Schueller provided financial support and organized meetings for La Cagoule at L'Oréal headquarters. . La Cagoule was a violent French group with fascist and anti-communist tendencies. L'Oréal hired several members of the group as executives after the Second World War. In 1920, the small company employed three chemists. In 1950, research teams numbered 100 people; this number reached 1,000 in 1984 and is almost 2,000 today. L'Oreal got its start in the hair color business, but the company quickly branched out into other cleaning and beauty products. L'Oréal today markets more than 500 brands and several thousand individual products in all beauty sectors: coloring, permanents, styling products, body and skin care, cleansers and perfumes. They are found in all distribution channels, from hair salons and perfumeries to hypermarkets and supermarkets, including health/beauty establishments, pharmacies and direct mail. L'Oréal has five research and development centers around the world: two in France: Aulnay and Chevilly; one in the United States: Clark, New Jersey; one in Japan: Kawasaki, Kanagawa Prefecture; and in 2005, one was created in China, in Shanghai. L'Oréal bought Synthélabo in 1973 to pursue its ambitions in the pharmaceutical field. Synthélabo merged with Sanofi in 1999 to become Sanofi-Synthélabo. Sanofi-Synthélabo merged with Aventis in 2004 to become Sanofi-Aventis. On 17 March 2006, L'Oréal completed an agreed £652 million acquisition of ethical cosmetics company The Body Shop. The company recently faced discrimination lawsuits in France related to the hiring of spokespeople. In the United Kingdom, L'Oréal has been widely condemned by OFCOM regarding the veracity of its advertising and marketing campaigns regarding the performance of its mascara brand's products. Several video parodies of their advertising campaigns have spoofed their products and can be viewed on You Tube - search L'Unreal for links to the content. The history of L'Oréal has just been exposed in a best-seller by Monica Waitzfelder published in French under the title "L'Oréal". took my house' and in English like 'L'Oréal stole my house'.