The history of eBayBay was founded in Pierre Omidyar's living room in San José in September 1995. It was from the start intended to be a marketplace for selling goods and services for individuals. In 1998, Pierre and his co-founder Jeff Skoll called on Meg Whitman to sustain the success. Meg studied at Harvard Business School and learned the importance of branding at companies such as Hasbro. Meg selected her senior executives from companies such as Pepsico and Disney, created an experienced management team with an average of 20 years of business experience, and built a strong vision for the company: eBay is a company whose role is to connect people, not sell them things. They quickly abandoned the image of auctioning only collectibles and launched into an array of high-end markets where the average sale price (ASP) is higher. ASP is a key metric for determining eBay transaction fees. Therefore, increasing ASP has become an important element. By forging partnerships with brands like GM, Disney and Sun, eBay has managed to do just that. Sun has sold $10 million worth of equipment and now lists between 20 and 150 items per day. The eBay business model has built an online person-to-person trading community on the Internet, using the World Wide Web. Buyers and sellers are brought together in a way that allows sellers to list items, buyers to bid on items they are interested in, and all eBay users to browse listed items in a fully automated manner. Items are categorized by themes, where each auction type has its own category. eBay has both streamlined and globalized traditional person-to-person commerce, which traditionally took place in forms such as garage sales, collectibles shows, flea markets, and more. , with their web interface. This makes it easier for buyers to explore and allows sellers to immediately list an item within minutes of listing. Browsing and bidding on auctions is free, but sellers must pay two types of fees: • When an item is listed on eBay, a non-refundable listing fee is charged, which ranges from 30 cents to 3,000 cents. $30, based on the seller's opening bid on the item. • There is a charge for additional listing options to promote the item, such as highlighted or bolded listing. • A final value (final sale price) fee is charged at the end of the seller's auction.