-
Essay / Analysis of the automobile industry according to Porter's Five Forces Analysis
Hyundai-Kia continues to grow and expand its product sales by offering, for example, reliable and affordable compact cars and SUVs with warranties of 100,000 miles (Uzwyshyn 2013). And while traditional barriers such as technology and Capitol or management and marketing skills limit competition and new entries. New potential threats to the market share of the Detroit Big Three loom in previously unrealized regions of the world, such as India and even China. In both countries, domestic automobile production is currently growing at a rapid annual rate and demand for automobiles remains high. In fact, growing demand triggered industrial development; employment provided; and improved the infrastructure where automobiles are manufactured (Kearney 2013). This push towards growing industries in India and China that produce practical and affordable compact cars will not limit sales only to these local regions. Over time, these new manufacturing centers will export their products around the world. At that time, the Detroit Big Three will face more rigorous completion in three geographic areas, first there in India and China, then in the developing Asian market and eventually in the global market and finally here at home, potentially in America. Yes, soon you will see not only the little Fiat