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Essay / COOPA Project - 501
Fashion was born in Paris at the end of the 19th century. It was at this time that the first designer brand was created. “Charles Frederick Worth” is the one who launched the fashion brand. Before the creation of the brand, the seamstress was just a tailor who received an order from her customers, who had seen the dresses in the illustrated magazine and wanted to make copies. After Worth changed the rule of fashion, seamstresses became more creative and dictated fashion. They produced their own dresses and put on a little show for their customers. This is how the brand started. From the 19th century until today, the fashion brand has changed a lot, a business company took over the fashion house and transformed it into a fashion brand. However, to survive in this century, the fashion house must rely on...