Radio has many positive effects on cultures around the world. One of them concerns the preservation of culture, particularly the preservation of indigenous languages. In Native American communities, for example, media that were originally in the English language have been replaced by more traditional forms of media such as storytelling. These changes led to a change in the language of young people in these Native American communities. Radio has also allowed indigenous languages ​​to spread to other countries such as the United States and Canada over the past twenty years. The audience of a radio program essential to the standardization of a language. Programs in the language of the Navajo Indians, for example, are aimed at an older, monolingual audience. This can have a negative impact on the future of the language, as it can lead to a lack of young listeners who do not go out of their way to attend these shows. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay Language preservation through media such as radio is also evident in countries like Zimbabwe, one nation at a time multilingual and multicultural. Although English is its official language, there are more than fifteen indigenous languages ​​in Zimbabwe. Broadcasting plays an important role in preserving life because not only is language “created by society, but it also creates or recreates society. »[1] Radio is powerful in Zimbabwe because although other forms of media like television and the Internet are based on technology, they are published in English and are not accessible to many, especially in rural areas . Radio also has an influence on development. Ways in which a country becomes more developed through radio include the spread of norms and expectations of more Westernized cultures – for example, the modernization of a nation can be encouraged. Radio also has an effect on the educational development of a rural society. For example, radio can inform people, especially women, about various health risks and factors. Fictional radio serials are capable of educating their audiences on various issues related to sexual and reproductive health as well as the relationships between children and parents. According to a study analyzed by Dr. Mary Myers, 85% of people who listened to a show similar to this one were able to implement changes in their lives thanks to the knowledge gained from the radio show..