Establishing popular culture or becoming a celebrity has been a desire for many. The rewards in this life are the admiration and esteem of others, and the punishments in this life are contempt and neglect. In fact, the desire for the esteem of others is a lack of nature as real as hunger, while the contempt and neglect of the world are as serious as pain. The story of how Apple invented the wireless industry has been told by many people. , several times. The first iPhone presented by Steve Jobs in 2007 at the annual Macworld convention was a barely functional prototype (Sorensen). In fact, this device was so buggy and glitch-prone that Apple engineers didn't believe Steve could make it through his on-stage demonstration without suffering an embarrassing crash (Sorensen). The demo iPhone that Steve carried in his pocket was almost incapable of retaining a wireless signal, so much so that engineers pre-programmed the indicator to always show 5 bars (full power) and also implemented a portable cell phone tower behind the scenes (Sorensen). Steve, of course, pulled off the reveal with characteristic (Sorensen) aplomb. Subsequently, the device became a standard against which all other mobile devices are measured (Sorensen). The iPhone is now considered a popular culture, in which it has touched many people inside and outside its place of origin. Not only did the iPhone as a product become popular culture, but so did its founder, Steve Jobs. A popular culture, also called celebrity, can be defined as the way in which individuals have sought the attention of others and, not by chance, gained power over them. The desire to gain recognition is middle of paper......press was essential for Steve to become a celebrity and for the iPhone to become pop culture. Moreover, the birth of celebrity is, of course, linked to the mass media industry and is embraced by an audience eager to be entertained. It is also worth noting that fame and pop culture ceased to be the property of particular individuals or classes and became, instead, a potential attribute of every human being that only needed to be exposed in broad daylight. so that everyone can applaud. presence. The case of Steve Jobs is a good example. Before the invention of the iPhone, Steve was not popular like he is today, and he never came from a particular class that was famous. However, his exceptional, industry-changing invention of the iPhone transformed him into a worldwide celebrity, and his invention into pop culture..