TBWI Mission StatementA mission statement is a marketing tool that states the organization's purpose (Rouse, M., 2013). The TBWI mission statement should be brief, clearly state the purpose of TBWI, and provide a description of what customers and the public should know about TBWI (Rouse, M., 2013). TBWI Mission Statement: The mission of The Best Widget Inc. (TBWI) is to be the world's leading virtual organization. TBWI uses information technology as a tool to improve organizational productivity and efficiency. To accomplish this, TBWI uses an enterprise resource planning system to carry out various business functions. TBWI promotes information technology to improve customer service experiences. TBWI will maintain a relationship with its customers to continue to improve and meet the expectations of TBWI customers. TBWI employees can anticipate the use of best-in-class productivity software, cloud computing, and telecommuting for virtual employees to meet TBWI's needs (Missionstatements.com).4 Critical Success Factors for TBWICCritical Success Factors are elements that, if done correctly, will determine the success of TBWI. success of an organization (Brown, CV, Dehayes, DW, Hoffer, JA, Martin, EW and Perkins, WC, 2012, p. 527). A critical success factor is focusing on what the organization actually needs (Business Intelligence Software Comparison, 2014). Determining what the needs are is the first step for an organization to succeed. If the organization can't determine its needs, how would it know where to start? Every need of the organization, from the type of office system to the software needed, must be determined first for the organization to succeed. The second critical factor is to focus on returning to...... middle of paper.... ..oceedings/2002/PDF/f245.pdfHeathfield, S. (nd). Internet and Email Policy. Retrieved from http://humanresources.about.com/od/policiesandsamples1/a/email_policy.htmMissionstatements.com. Mission statements. Retrieved from http://www.missionstatements.com/technology_mission_statements.htmlRouse, M. (2013). Mission statement. Retrieved from http://whatis.techtarget.com/definition/mission-statementSanje, G. and Senol, I. (2012). The importance of online behavioral advertising for online retailers. Retrieved from http://ijbssnet.com/journals/Vol_3_No_18_Special_Issue_September_2012/13.pdf Whitman, ME and Mattord, HJ (2012). Information security principles. (4th ed. P. 401). Boston, MA: Technology Courses. Wilsonle. (2013). ERP Cloud Computing. Retrieved from http://www.watserv.com/colour-your-business-green-with-cloud-computing/1278/.