ConclusionsEshwar Dhap is a very experienced businesswoman who is well versed with the pros and cons of the business. She has worked in the same profession for 18 years. She managed to run her first business successfully and at a reasonable profit. Its success is based on a number of factors involving a good economy and less competition in the region. Eshwar is well aware of her weak points, lack of interest and future prospects to survive in the business without making major changes on several fronts. dark. However, she was not prepared to admit that she was concerned that this might undermine her authority in the presence of other staff. Recommendations to Curls and Co: The timing of moving Curls & Co's operations to the new location was a big mistake. Eshwar should have looked at the business away from his previous professional location. It’s not too late for her to be proactive and continue to look for new opportunities. As the recession improves, it will be able to get a fresh start. Eshwar must look for new ways to promote his current business, many modern media tools are available such as creating his own website as well as a dedicated email address for his business. The website should also have an order form that allows customers to order products without visiting the business or calling to place a manual order. Be practical to compete with other competitors to stay ahead of them in terms of prices, services, longer opening hours availability and promotional products. . Additionally, Eshwar should obtain customer satisfaction feedback with a view to making positive improvements. For “Curls and Co” to improve financially, I think Eshwar should analyze its sales and profits (accounts), if done regularly. ..... middle of paper ...... I can see that Eshwar is capable of meeting their demands. Her personal involvement with regular customers has shown that she understands and knows what regular customers want. The customer satisfaction and improvement survey will help him evaluate the points of the week. Communication and customer relations in any business are extremely vital as they reflect on the quality of service. I feel like my interview with Eshwar went well but not as I expected. Personally I think Eshwar needs to improve her customer service skills, this is demonstrated by the interview I had with her as she spoke unprofessionally and showed no interest in her skills or for his attempt to make Curls & Co the best place to have a client. haircut. Overall, she has a successful business within a certain limit. But thinking outside the box will do him no harm in improving his business and profitability...