Many people play video games, PC games, massively multiplayer online games and mobile games, the gaming industry is growing. Through technology, the gaming industry can develop more high-quality games and develop more generations of consoles. According to case 15, the author explained how the gaming industry has developed recently and what is the situation of the gaming industry. He also divided the gaming industry into several segments, such as gaming video, computer gaming, massively multiplayer online gaming and mobile gaming. He also explained how each segment is developed. Moreover, the author also describes the situation of Electronic Art in some parts, such as development process, strategies, suppliers, distribution and competitors. This article will briefly talk about an element of Electronic of Arts, discuss the global video game industry by five forces. The analysis, talk about SWOT analysis, reveal the situation of Electronic Arts and explain what are the generic competitive strategies of Electronic Arts. Everyone's industry is evolving very quickly, so is the video game industry. From 2000 to 2007, the size of the video game market increased from $24 billion to $58 billion. New platforms, such as Sony PS3, Microsoft Xbox 360, and Nintendo Wii, have incorporated faster processing speeds, digital and high-definition graphics capabilities, and online functionality. connectivity. These features can attract consumers to purchase a gaming device and a new game. More and more people are spending more time playing video games. In the United States, gamers spend more time playing video games than watching television and DVD movies. Additionally, the age of players is increasing. Moreover, thanks to new technologies, high definition graphics, online connectivity, expansion of online gaming, pop... middle of paper...i.e. industry.EA creates many games about movies, so EA can gain many audiences who love watching movies.• Cellular HandsetsBecause cellular handsets are becoming popular, EA focuses on creating games for its consumers who own handsets cellular.EA uses a broad differentiation strategy to provide products that are different from those of its competitors.In video gaming industry, its scale is increasing. The number of consumers is also increasing. Although EA is a leader in the video game industry, EA faces many challenges. There are some recommendations from my personal opinions for EA to improve performance. • Use new technologies in its product, reduce game development costs, reduce the game development process, focus on the impact of the Internet on the industry. search for potential consumers, register famous people for its advertising,