Tesla “designs, develops, manufactures and sells fully electric vehicles, energy storage systems, and installs, operates and services solar and energy storage products” . (Thomson, “Tesla Inc (TSLA.O) Company Profile.”, Reuters) According to Tesla founder Elon Musk, Tesla began when GM forcibly recalled its customers' all-electric cars in 2003, then crushed them in a scrapyard. (Musk, Elon., Home Page Tweet, Twitter) The company operates through two segments: automotive and energy generation and storage. The automotive sector includes the design, development, sales and manufacturing of electric vehicles. The energy generation and storage segment includes the design and manufacture of stationary energy storage products and solar energy systems to residential and commercial customers, or the sale of electricity generated by its energy systems. solar energy to customers. Say no to plagiarism. Get a tailor-made essay on "Why violent video games should not be banned"? Get the original essay As of April 15, 2019, the company has produced and sold five fully electric car models, the Model S sedan and the sport utility vehicle Model X (SUV), Model 3, a sedan designed for the general public, Model Y, a compact SUV and the Roadster, a four-seater sports car. Tesla offers energy storage products including the 14 kilowatt-hour (kWh) Powerwall 2 with an integrated inverter for residential applications and the 200 kWh Powerpack 2. The company develops energy-saving products for domestic and commercial use. The Company's energy product portfolio includes systems with a range of applications, from use in homes to use in large-scale projects. It also designs and manufactures other system components. Tesla is trying to promote an entire lifestyle by selling hats, water bottles, mugs, wireless phone chargers and even toy cars for children. (“Tesla, Inc SHOP.” Tesla) Tesla builds both fully electric vehicles and also infinitely scalable clean energy generation and storage products. Tesla believes that the sooner the world stops relying on fossil fuels and moves toward an emissions-free future, the better. (About Tesla | Tesla Canada)Being a premium brand, Tesla does not need to offer many promotions to its customers. The company offers trial periods where you can return the car and get a full refund provided it has lasted less than a week and has covered a total mileage of less than 1,000 km. Finally, they have a premium offer. If you buy one of their cars, you get a free $300 tote bag. In its advertising, the company focuses on the fact that it is environmentally friendly. This is clearly reflected in all their advertising as “0 engines, 0 emissions, 100% electric” (See appendix 1). Unlike Nike's popular slogan, Just Do It, Tesla does not have a slogan. When you think about it, it makes perfect sense. They are not looking to be the #1 electric car brand, but rather want to disrupt the automotive industry. Instead, they have a mission/mantra. Tesla's mission is "to accelerate the advent of sustainable transportation by bringing compelling mass-market electric cars to market as soon as possible." Tesla doesn't need to focus on marketing. Tesla doesn't spend money on direct advertising; Everything is done through word of mouth and social networks. They get a ton of “publicity.