So, what do we mean by the term visual culture and when did it become important? Visual culture has emerged recently and has gained academic recognition in our academic community today. Even if the definition of the origin of visual cultures or the vision of its first use are not the subject of agreement. However, visual culture now appears in the titles of books, journals, courses and conferences. It is approved but strangely unstructured. Books such as those by Walker and Chaplin (1997), Jenks (1995), Evans and Hall (1999) and Mirzoeff (1999) all appeared in the late 1990s, a key moment in thinking about the historiography of visual culture. In the late 1990s, the potential of visual culture grew with the enthusiasm of scholars from cultural studies, and she moved from her background in art history to the field of media and cultural studies. This is evident in publications such as Walker and Chaplin's Visual Culture: An Introduction (1997) and Evans and Hall Visual Culture: The Reader (1999). Visual Culture: an introduction, includes chapters on: institutions, the gaze, pleasure and new technologies. Evans and Hall's reader contains a wide range of authors from Barthes, Benjamin and Foucault, to the influential works of Tagg, Silverman and Dyer (Evans and Hall, 1999). As visual culture advances, it is no longer "art history with a difference" in these cultural and media studies texts, concepts refined and argued since the 1960s, which are now developed in a new way. Some might argue based on a different principle of visual culture than originally thought. The range of visual concepts analyzed was wide. In a leading position and championing new approaches to what came to be called visual culture: cinema, television, ...... middle of paper ...... history. »(Lister et al, 2009 p.101) This aspect to the discipline of graphic design analysis would be understood through research, and the cultural gaze of the public relating to that of the designer. Keeping these facts in mind, a study of a work in terms of graphic design may include: a visual analysis of the image, comparison with other posters by the artist and with other posters by a similar artist for reflection on style and design treatment. Another consideration when analyzing a work would also be to take into account the artist's background, their personality, their daily life and their relationships with the subjects that might be included in the work. It would probably focus on designers as being central, but contextualize that in relation to technology, materials and address some social aspects. This would definitely be a useful account for graphic design.