see the negative impact that 21st century hip hop has had on society. Fashion became more materialistic and less focused on self-expression, lyrics became more derogatory toward women, and the quality of music declined. It is important for us to recognize the roots of hip hop and the positive impact it has had on society in the past. We must strive to bring back the original essence of hip hop and use it as a tool for positive change in our communities. the importance of materialism and violence, but it also promotes a culture of failure. Young people, especially those who can't go a day without their music, are the most influenced. As an artist, you want to sell albums, but you also need to consider the audience you're attracting. Rapping about drugs and murder gives young boys the idea that it's okay to do that because their favorite rapper does it. Instead, artists can still keep it real and rap about what they know, but it would be more beneficial for them to talk about drug and murder issues. Rapper Chief Keef attracts young black men, especially in the city of Chicago where he is from. The violence in Chicago is ridiculous as young black men kill other black men. These young black men listen to Chief Keef all day, and he has no real message behind his words except to kill others. With the impact he has on the children of Chicago, he should want to have more influence in their lives and encourage them to be someone in the future instead of dying before the age of eighteen. Last summer, he attempted to organize a hologram concert in honor of one-year-old Dillan Harris and twenty-two-year-old Marvin Carr, who died in a drive-by shooting. However, the police immediately stopped the concert, because how can you organize a concert in honor of a dying person when you yourself talk about killing in all your music? In the article Hip Hop Studies in Black, critics Williams and McWhorter assert that “hip hop is a culture of failure that poisons young people and holds black people back” (Saucier and Woods 283). Today's youth are the future, and the path they are currently taking is not going in the right direction. Hip hop culture poisons young people because it not only teaches the importance of materialism and violence, but it also promotes a culture of failure..