blog




  • Essay / Female Stereotypes in the Media - 969

    Female Stereotypes in the MediaIn the media, the most common female stereotypes are the housewife and the blonde bimbo. The housewife. Chained to the kitchen sink, always cleaning and cooking. An old stereotype. In the Shake `n' Vac commercial, a woman vacuums and dances while shaking Shake `n' Vac on the floor. It's an asterotype because a man is nowhere to be found. But in ads about intelligent topics like finance, it's always a man. At first, when I saw the advertisement for Mc Cain's chips, I thought that the woman in it was not stereotypical, because she was not the one preparing the meal, it was the man . But after a while I realized that it was just a joke, because at the end you saw that the man was only able to cook a tray of fries in the oven and he doesn't know not even if they have a fry pan or not, as the dialogue says. , Man: “I spent hours making these chips, slicing the potatoes, frying them in the chip pan. » Woman: “Which chip pan?” » The Mirror cartoon section had a cartoon that has been around for years called Andy Capp. (See image A) This cartoon follows the lives of a stereotypical Northern husband and wife. In the edition I viewed, there is a photo of Andy's wife carrying a bucket and a dishcloth, entering the kitchen, washing the husband who was lying on a nearby couch. He asks, “What’s the matter, pet?” Is this something I did? “And she answers: “How? When was the last time you did something? In all the cartoons Andy never did housework, as far as he was concerned it was a woman's job and he always expected his dinner to be on the table when he got home from... . middle of paper ... like in the shake and vac ad. The reason stereotypes exist is usually because when people do character makeup (for television scripts, movie scripts, etc.), it is easier to use the image of a woman than someone A. is familiar with. Most writers are men. Since they don't know much about them and can only write about what they know, they have to use the images they have of women in their heads. It's the same with other stereotypes, namely that French people in the media always wear berets and onions around their necks. When will our opinions completely change? I think that even if new stereotypes emerge and old ones evolve, it will take time. But women will always be depicted, because they are the bearers of children, as being chained to the kitchen sink and planning what they will have for dinner..