Exley Chemical Case AnalysisIntroductionThe purpose of this analysis is to provide an overview of the challenges faced by Exley Chemical Company. The case analysis will provide an objective view of the identified problems (both macro and micro), causes, affected systems, alternatives and recommendations. As a collaborative effort, this report reflects multiple observations and opinions regarding the case analysis.AnalysisI. ProblemsA. Macro• Lack of coordination within company operations• Decreased sales and profits.• Operational conflicts within major departments• This type of structure is inappropriate for this company• There is no uniformity of commandB. Micro• Coordination between marketing and the new product development department was insufficient.• Product development had problems with marketing.• Product manager argued with marketing department• Product manager did not successfully coordinated activities.• The company had difficulty producing a team concept within departments.II. Causes: • Setting up a separate division to handle product development disrupted the cohesive interaction between the existing divisions. The New Product Development division took on a life of its own, choosing to commercialize its new developments instead of passing the new products to other divisions to carry out their usual responsibilities.• Despite its independence from other teams in product development and marketing, the new division still needs...... middle of paper ......training and developments (Brown & Harvey, 2006). In this situation, each manager must communicate with the marketing department. This action, alone, will trigger changes that should drive sales and revenue for their respective products (Blanchard and Thacker, 2004).ReferencesBrown, D. and Harvey, D. (2006). An experiential approach to organizational development. (seventh edition). Upper Saddle River, NJ: Pearson Prentice Hall. McNamara, C. (1999). Business planning. Retrieved October 26, 2006 from www.NonProfitOffice.comDagmar & Oliver Recklies. (2006). Themanager.org. Retrieved October 26, 2006 from http://www.themanager.org/Strategy/Change_Phases.htmBlanchard, PN & Thacker, JW (2004). Effective training: systemic strategies and practices. (2nd edition). Upper Saddle River, New Jersey: Pearson Prentice Hall.