Table of ContentsMarketing ManagementINTRODUCTIONIndustry Background, Market Positioning as well as Current Unique Selling PropositionSWOT AnalysisStrengthsStrong Financial SupportLow CostWeaknessesHigh Transportation CostLicensingStrong CompetitionOpportunitiesStrong Growth in the cement industryMergers and acquisitionsTechnological advancementsThreatsHigh competitionHigher cost of productionNew distribution channelsMarketing managementINTRODUCTIONMarketing is an essential function performed by every organization to promote its products and services within a targeted market. Marketing management is a process of reaching customers through different means of advertising, sales and promotion. It helps share product-related ideas with customers to increase their sales and profits. In this current mission, Ambuja Cement Ltd. will be chosen. It is a leading cement company and was previously known as Gujarat Ambuja cement Ltd. The organization has a turnover of approximately 76,378.1 million. The companies' shares are traded on the National Stock Exchange and the Bombay Stock Exchange. This report will include cement industry background, market positioning along with a unique selling proposition. In addition, it will also include a marketing audit, including both internal and external factors, and the market growth potential of the company will be briefly described. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Industry background, market positioning as well as present a unique selling proposition. The cement industry ranks as one of the largest industries in the world. It has the capacity to generate employment and has contributed to development. Cement is an essential element in construction. It is the second most consumed material in the world. It comes next to steel intended for construction. Cement has a low value but it is high in bulk. In 1914, India took its first steps in the cement industry. Indian cement industry produces best quality cement and ranks second among quality producers in the world after China. It produces different varieties of cement with a production capacity of around 300 million tonnes. The private sector covers about 98% of the total Indian industry and the remaining 2% belongs to the public sector. Ambuja Cement was established in 1986 and was initially named Gujarat Ambuja Cements Ltd. The organization has a total cement capacity of around 18.4 million. It has high-tech factories that are very efficient in the production of cement. It earns the highest profit in India among the entire Indian cement industry. It ranks 3rd in India among the cement industry. The basic objective of the company is to manufacture best quality cement for its customers. For this it was awarded by the Prime Minister of India. The cement industries are considered the biggest polluters of the environment. But Ambuja Cement believes in protecting the environment. Since they started their operations, Ambuja Cement has its own unique and eco-friendly sustainability projects for hassle-free construction of their houses. Among the top 12 players in the cement industry, this company ranks 3rd in terms of production capacity and contributes 13% to the overall production of the Indian cement industry. Ambuja Cement is a leading cement industry that is responsible for its natural and human resources. makes resources. To increase the company's sales, itcovered 48,000 wholesalers and retailers. Its capacity is 29 million tonnes per year. Ambuja Cement Ltd. has five manufacturing units and 8 grinding units across the country. The organization believes in covering major key locations across the country. There are four captive port terminals established by the company to ensure proper distribution across the country. Ambuja Cements Ltd. believes in the development of its activity thanks to reaching a maximum of wholesalers and retailers. The end consumer can be targeted via distributors. Sales targets are assigned to this dispatcher so that the company can achieve its sales targets. Its capacity is 29 million tonnes per year (Trautman and Ford, 2018). They ensure that their products reach their valued customers on time. Marketing audit, including internal and external factors and the existence of market growth potential. A market audit is carried out when a company plans to check its market growth potential. Running the same business requires a systematic assessment of internal and external factors. The market audit should cover all the major areas by carrying out a study on the strengths and weaknesses of the company. It is important to know what opportunities will be found and what threats will be faced by the companies (Karatum, 2017).SWOT AnalysisForcesAmbuja Cement Ltd. is one of the leading growing companies in the cement industry. Strengths are the factors that help the company to grow further and are the reason for a company's survival in the market. Every business has strengths that help it achieve its goals and objectives (Husaini, Kusumawati, & Mawardi, 2017). Below you will find the highlights of the company mentioned. Strong Dealer Network: The company has a very strong dealer network, which has significantly increased its sales and helped the company fight against its competitors. Sales targets and various awards are given by the company based on their achievement to wholesalers and retailers. This policy encourages distributors to achieve their objectives (Oedl-Wieser, 2017). Strong financial support. Ambuja Cements is excellent in finance as its revenue is increasing every year, making it easy for the organization to grow its business and achieve its goals and objectives. Ambuja cement has its shares listed on the National Stock Exchange and the Bombay Stock Exchange. This helps the business grow by raising funds from the public. Low cost Ambuja has the lowest manufacturing cost among all companies in the cement industry. This is the biggest strength that helps it grow its business and lets the organization know whether it has growth potential in the market or not. Lower cost among all rivalries facilitates pricing decisions (Sale, Mesak, & Inman, 2017). 'I CAN', mind. It is the catalyst for business success. Ambuja cement is summed up by the management philosophy used in the “I CAN” spirit. The meaning of the respective catalytic force is to achieve the collective goal of the greatest number through the best potential individual contribution. This logic supports and motivates their employees by sharing their parallel responsibilities. Weaknesses Every business has certain drawbacks that prevent it from succeeding. But it is the duty of managers and leaders to analyze the weaknesses of the organization and remedy them. An institution can only achieve its objectives and goals by converting its weaknesses into strengths. Here are the weaknesses of Ambuja Cement Ltd. High transportation cost Cement has a.