Customers - Who are the customers of the organization?8. Self-concept: What is the company's competence that distinguishes it from other companies?9. Concern for public image: Does the company care about its community and external environment? » CONCLUSIONFrom the above, it is clear that the vision, mission and performance of the organization are closely linked. The importance of vision and mission statement arises from its strategic impact on organizational performance and its impact on employee behavior. The main objective of this article was to clarify the difference between vision and mission statements. A mission statement defines the organization's activities, its objectives, and its approach to achieving the goals. A vision statement describes the desired future position of the organization. Vision and mission statements play a strategic role in the life of organizations and their importance in helping organizations achieve their goals. “Companies whose mission and vision are clearly communicated, widely understood, and collectively shared have been shown to perform better than those without, with the caveat that they only relate to effectiveness when the strategy, goals and objectives were also aligned with them” (Bart, et. al..,