Operations and managementV. Operational PlanProduct/Service DevelopmentClients are looking for event planners to assist with some aspect of an event, whether it is a celebration, business conference, promotion, gatherings or commemorations. Individuals often find that they do not have the expertise and time to plan events themselves. Most people who employ event planners for these types of parties are in mid-to-high income levels and have disposable income, but no free time. Although the nature or reason for events varies, there is a basic framework that, with a little customization, will meet the needs of each client. ABC Events will focus on celebrating family events. This company will aim to develop a set of services that meet customer needs. There are five reasons why a client can benefit from hiring ABC Events.1. The client saves time – ABC Events can plan, organize and execute the event in less time than the client, allowing them to focus on other responsibilities or just have fun and enjoy the event .2. The client can save money – ABC Events will use its experience, knowledge and connections to ensure that the client receives the economical price for the event.3. The client benefits from the experience and knowledge of ABC Events – The client benefits from the knowledge and experience of the owner of ABC Events.4. Capitalize on their contacts and resources – ABC Events will establish a relationship with vendors to resolve common issues. Not only does this ensure quick response, but also customer loyalty will open the door to better prices.5. Stress-Free Troubleshooting – Despite all the planning, preparation and management, problems still arise. ABC Events will be there to solve the problem,...... middle of paper ......_planning_business_plan/executive_summary_fc.php#.Um1TvfljtcYEntrepreneur. (nd). Elements of a business plan. Retrieved from http://www.entrepreneur.com/article/38308-1 MN DEED. (nd). Organize your business. Retrieved from http://mn.gov/deed/business/starting-business/organizing/ City of St. Cloud. (nd). Licenses and applications. Retrieved from http://mn-stcloud.civicplus.com/index.aspx?nid=392 SBA. (nd). Create and manage a business. Retrieved from http://www.sba.gov/content/service-or-product-lineSBA/MN. (2013). Minnesota Small Business Resource Guide. Retrieved from http://www.sba.gov/sites/default/files/Minnesota%20Resource%20Guide_0.pdfTechInsurance. (nd). How much does general liability insurance cost for a small business? Retrieved from http://www.techinsurance.com/ask-us/business-insurance-costs/cost-of-general-liability-insurance/