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  • Essay / Ready-to-Eat Foods in India - 1859

    IntroductionIndia has made many strides in the agricultural and food sectors since independence in terms of growth in production, yields and processing. It has had a green revolution, a white revolution, a yellow revolution and a blue revolution. Today, India is the world's largest producer of milk, fruits, cashews, coconuts and tea, the second largest producer of wheat, vegetables, sugar and fish and the third largest producer tobacco and rice. Therefore, the Indian government is providing more infrastructure for this sector. Excise duties are now ZERO% on RTE, 100% tax deduction for the first 10 years for new housing. This allows manufacturers to lower their prices and spread its flavors around the world. Now is the time to provide better food processing and marketing infrastructure to Indian industries to produce good quality and safest processed foods like ready-to-eat foods. The ready-to-eat market (RTE) in India, currently estimated at Rs. 128 crore (2006) is expected to expand to reach Rs. 2,900 crore by 2015, according to an analysis by Tata Strategic Management Group (TSMG). In its analysis, SMG said factors contributing to growth would be changes such as cold chain development, disintermediation, rationalization of taxation, e-supply side economies of scale, associated to increasing disposable incomes, decreasing culinary skills and the need for convenience on the supply side. Demand side. Ready-to-eat meals such as already cooked or prepared lunch and dinner are relatively new products that are now sold in general retail stores in specially manufactured sealed aluminum laminates. When the customer needs to eat, the food bag is either put in the microwave to warm it up or kept in heated water for a few minutes and then served to eat. Such ...... middle of paper ...... fruit and vegetable processing, a comparative study of private and public sector units. M.Sc. (Agri) Thesis, Univ. Agricultural. Nd. Bangalore. Ai-Weqaiyan, A., 2005, A cross-national study of fast food meal repurchase intentions. J. Int. Food and agribusiness marketing. 17 (1): 95-116.Amitha, K., 1998, A study of household consumption patterns of selected dairy products in Bangalore city. Thesis of M. Sc (Agri), Univ. Agricultural. Sci. Bangalore.Ashalatha, TJ, 1998, Milk and Milk Products Marketing and Rural District Cooperative Milk Producers Societies Union Limited (BAMUL).M.Sc. (Agri) Thesis, Balaji, U., 1985, Fish consumption: A case of fish consumption behavior in Vishakapatnam. Ind. J. Marketing, 14(2): 15-18. Banumathy, S. and Hemameena, M., 2006, Analysis of brand preference for soft drinks in the global environment. Ind. J.Marketing, 36 (6):12-16.