When it comes to the technology industry, Sony has always kept pace and is often a step ahead of other companies. Since its inception, the company has consistently financed and developed new technologies, pushing the entertainment industry further than most other companies ever have. As a result, it has been targeted and fought against other companies that aim to share a part of the entertainment market. Sony poses a threat to all other entertainment companies, and has recently been attacked by Microsoft (because of its Xbox product) and its fans. However, through this competition, Sony has learned to adapt and often work with Microsoft, even surpassing them in many ways. With their Play Station console system, they often purchase the rights from companies to release their game only on their system. This innovative thinking means that more customers are forced to purchase the Play Station console if they want to play the new popular games. Say no to plagiarism. Get a tailor-made essay on "Why violent video games should not be banned"? Get an original essay In addition to console exclusives that generate large profits, they also have an interesting business model, which they publish and market day, usually once a year. year. Currently, their business model plans to reinvest most of the money they earn, for a chance at much greater profits. Most of Sony's profits have always come from music, but due to the increase in gaming, they have updated their plans to increase gaming profits by a significant percentage; 300 to 500 million more per year. This is because they use the digital age, as few people buy music and choose to use streaming services such as Pandora or Spotify. While music is one of their largest industries, grossing $4.5-$5 billion per year, gaming profits are growing rapidly to reach these numbers. “Gaming and network services are Sony's main growth engine under our mid-range plan. In this segment, the PS4 continues to perform well. The platform as a whole, including software and network services, is widely praised by customers and has exceeded our initial expectations for profit growth. As of May this year, the PS4 has sold a total of more than 40 million units worldwide, continuing its rapid growth and expansion as the best-selling console in Play Station history. 'business - June 29, 2016' (sony.net) Sony is also very quick to adapt to popular trends, often buying the newest games in a specific genre, or negotiating contracts with growing artists. When an artist is seen on music platforms such as iTunes or Spotify, or in the industry in general, and they do not have a contract with Sony, agents often try to negotiate a deal with them, in hope he works with Sony. . Not only do they do it often, they do it well, signing up hundreds, hundreds of successful artists, thanks to the way they monitor trends. Sony has undercut several major companies in the music industry, either by taking their artists or offering them better deals before signing up. It is not only because of the size of the company, but also its name known for having excellent technology in recording equipment for its artists, which helpsthe company to grow. In fact, Sony was one of the first companies to get into digital audio production, which led them to become the industry giant that they are. “Nakajima was one of the first to produce digital sound. He achieved this by sampling sound waves at set intervals. Each sample was then converted to a binary number that could be recorded as a series of pulses on magnetic tape. This was the basic process used to digitize sound. At the time, no one really saw a future for Nakajima's large, expensive digital tape recorder, which played static noise. » “Making digital audio a reality” (sony.net). Noticing the trends toward improving audio quality technologies, they rushed to develop their own, and this is one of the reasons why we have music in digital format today. One thing they might learn from using their company's stature to advance is that their status in imaging and image formats is diminishing. They are not known for producing high-quality, cutting-edge digital images. Even if they have an interest in the film industry, they don't use what they learned there to better capture products for audiences. The imaging solutions division of their company is the least well-funded section, and also the lowest in terms of reimbursement opportunities. Following their own examples in past history could make them a giant in imaging solutions, but with their recent plans to cut funding even further, that's unlikely to happen. As mentioned earlier in the paper, Sony has captured a vast market, ranging from video games to music to featured movies. It manages them well, but it faces serious competition. One of its most significant and recent failures in the technology industry is its digital cameras and televisions. This year, they reported an overall loss of $1 billion, due to the failure of these product lines; which resulted in the closure of three Sony factories, with more expected to close in the future. Being outclassed by its competitors such as LG, they are diverting resources from the TV and camera sector, and may even stop developing and working on these products in the near future. With several factories closing, they said they were going to use the resulting additional funds to help generate a net gain on these TVs again; However, as they are way behind in this market due to insufficient funding, they are unlikely to catch up anytime soon. “Sony, which makes Bravia flat-screen televisions and Cyber-shot digital cameras, joins a series of other major Japanese manufacturers. companies including Toyota Motor Corp. and Hitachi Ltd., which announce huge losses. Sony will close three factories in Japan by the end of December: one for cell phone cameras, another for video recorder parts and another for systems used for smart cards. After their closure, the number of Sony factories worldwide will drop from 57 last year to 49. » « Sony announces annual loss of $1 billion; sees more red ink” (Yuri Kageyama). Not only do they have competitors in this range, but they also have to fight against their video game competitors, such as Nintendo, Microsoft, and the PC market. With the PC market exploding in recent years, Sony began attempting to repair its relationships with other companies, even going so far as to announce that it was willing to share game servers withMicrosoft. This would allow players on both consoles to play with each other; a smart move for Sony, but since Microsoft doesn't need the extra profits, they didn't agree to the deal. Cheaper computers with better graphics capabilities are produced daily, significantly reducing their profits. Their ideal and only solution was to upgrade their Playstation devices. By increasing the graphics production, game quality and offering more exclusives to the market, they are actively exploiting their product in the market. If you can't play a game you find exciting on another console, you'll be forced to play on theirs. Sony has always been a global leader in technology. He was never the one to report the losses. However, because of these competitions in the market, they reported a loss of a billion; a first loss for Sony in more than 14 years. Sony made its real debut with radios. Sony started out as a small, struggling company, not making much profit and releasing only a small amount of products. When they introduced their "TR-63 Radio" to the American market, it exploded in popularity, causing their products manufactured to soar from 100,000 to over five million units. This has made them known for their quality products and audio; which the business is then fully built on. They then challenged the capabilities of audio, making revolutionary changes, beating audio giant Dolby Digital by introducing 7.1 audio, instead of Dolby's 5.1. “In 1993, Sony challenged the industry-standard Dolby Digital 5.1 surround sound format with a newer, more advanced, proprietary digital audio format called SDDS (Sony Dynamic Digital Sound). This format used eight channels (7.1) of audio, compared to only six used in Dolby Digital 5.1 at the time. niches. One of the most important at their launch is that of the digital audio recorder. Not only had Sony developed a way to convert old audio files to digital format, but they could now record directly in clear digital format. This gave them the competitive edge they needed. With the profits gained from the use of audio and digital formatting, they moved into the electronics industry; creation of disk storage, flash memory and optical storage. This blossomed into the Sony branded products we know today, such as Sony laptops, the Play-Station entertainment system, and the ever-modern Play-Station virtual reality headset; which is currently expected to do very well in the virtual reality market. When it comes to using technologies, Sony knows how to attract people with it. Their modern gaming console, the Play-Station 3, used an advanced graphics card for its time, the Nvidia RSX. This card was specially designed for the console and is based on an already existing PC graphics card, the Nvidia G70. Since its use, this has given the Playstation the power to increase its popularity in the gaming market. Yet one of the most amazing things about it is that they figured out how to run games really well, with just 256MB of RAM; To put that into perspective, Windows 95 could use up to 2 GB of RAM. It used virtual memory to exchange data, so the load does not fall entirely on RAM, making it efficient with its RAM; the system is able to perform more with less RAM, saving the company money. On top of that, they managed to integrate a quad-core processor into.