OverviewObjective: I want to show how marketers use nonverbal communication to influence the consumer decision-making process. Introduction: Consumers don't even realize how much their decision-making process is influenced by nonverbal communication Body Overview:• Main Idea Nonverbal Communication as an Influencer of Consumer Decision Making• Physical Communication• Signs of communication (mechanical communication)• Aesthetic communication• Communication symbols• Supporting material• Experiments carried out• Statistics• Other research informationConclusion:• Consumer decision creative process and non-verbal communication directly connected.Bibliography:• Babin/Harris CB5• Professor Constanzo. Consumer Behavior Course, MK-301-02Components of nonverbal communicationVoice: paralanguage, paralinguistics, vocalicsBody movements: kinesicsIllustrators, emblems, adapters (self, alter or other, object)Facial expressionEffect displaysExpression of emotion5 Primary affects (happiness , sadness, fear, anger, Surprise) Disgust/ContemptEye contactPupilometryDistance: ProxemicIntimate 0 - 18”Personal 11/2 – 4'Social 4 – 12'Public 12 - 25+Space: Personal SpaceLocation: ProximityTouch: HapticDress: Object Language, ObjectiveOdour: OlfactoryVladimir Nabokov - novelist“Nothing revives the past as completely as a smell that was once associated with it. of their work, ask them to hide their true feelings and express more positive emotions. Virtually all service employees must perform some emotional labor, including professional service providers such as doctors. The long-term impact of emotional labor on psychological well-being may not be positive unless employees learn to cope with emotional conflict. Work cited Babin, Barry J. and Eric G. Harris. CB5. Mason, OH: Southwest, 2013. Print. Costanzo, Paul. “Consumer Behavior”. Spring semester. Emereson Hall, Springfield. February 5, 2014. Conference “The importance of non-verbal communication in professional interpreting”. Aiic.net. Np, and Web. May 2, 2014. “Pay attention to your body language! How nonverbal communication works in advertising. » Learn more about advertising. Np, and Web. May 2 2014.