Nonprofit and for-profit businesses have multiple similarities and differences. For-profit organizations are very different from non-profit organizations because the main goal of a for-profit organization is to increase its revenue, while a non-profit organization will not go bankrupt if it suffers a financial loss or has no funds. double. The marketing process also differs, with for-profit marketing's main differentiator being to encourage customers to buy, while nonprofit marketing's goal is generally to encourage people to give. This means that the return on investment differs between the two. Even though the principles of marketing remain the same, some methods must necessarily be different. Because of their intense community involvement and government support, nonprofit agencies should not compete in the same markets as for-profit businesses or in any way position their organization in a way that gives the impression that their efforts could be commercial. based (Nelson, 2002). The goals of for-profit marketing are generally to make potential customers in the target market aware of the product or service and the benefits it can bring to them, with a view to selling it in exchange for money. The company keeps the money and the customer enjoys the product or service they purchased. For-profit marketing also focuses on developing new markets for existing products or identifying markets for new product lines. The main difference between the marketing of the two types of businesses lies in meeting the needs of the customer. The for-profit marketing customer has a need that they satisfy by purchasing goods or services and can measure sales, number of customers or...... middle of paper...... ments.References: Boundless. Unique issues in nonprofit marketing strategies. Retrieved from: https://www.boundless.com/marketing/introduction-to-nonprofit-marketing/nonprofit-marketing/unique-issues-in-nonprofit-marketing-strategies/Nelson, B. (July 2002). For-profit or non-profit. Retrieved from: http://www.scoreknox.org/library/versus.htm Sandilands, Tracey. Difference between for-profit and non-profit marketing. Retrieved from: http://smallbusiness.chron.com/difference-between-profit-not-profit-marketing-20804.htmlUC Davis. (December 10, 2013). Businesses and non-profit organizations. Retrieved from: http://iccweb.ucdavis.edu/lab/business/Differences.htmVanderkelen, Barry. (September 19, 2013). Having a marketing plan is essential for nonprofit organizations. Retrieved from: http://www.sanluisobispo.com/2013/09/19/2691030/having-a-marketing-plan-is-key.html