The world is full of suffering, inflation, national debt, budget cuts and starving children, but the Americans are turning their attention to popular culture and the high lives of celebrities from the world of so-called reality and entertainment. Americans live in a society where the best drama on television is that of a high school chemistry teacher, a meth dealer, and where showing your most intimate body parts and details of your life gets you more money. money than the average CEO. By focusing on the non-trivial things in life, it is no wonder that popular culture has ruined American society, media, and politics. Popular culture is a lucrative business for celebrities and is part of daily life in American society. David Schwab of Octagon First Call, which represents celebrities, says Miley Cyrus' name automatically gets branded media coverage. She has been nicknamed "the queen of twerking", an obscene dance infamous in the world of popular and ratchet culture. The word twerk even entered the dictionary as the new word of the year for 2013. Critics said she "exposed the ugliness of pop culture" and the way Americans consume it (Liss). Jody Rosen of New York magazine criticized her for her performance at the VMAs, stating that she was "putting on a minstrel show routine" (Liss). Even though Miley Cyrus' performance at the VMAs was called "bad" because she twerked all over Robin Thicke and fondled a foam finger, the pop culture icon is enjoying her vulgar rituals. The show was watched by 10 million viewers and constantly discussed in hot and cold media nationally and globally the following week. According to marketing publication site Critical Mention, Cyrus received an estimated $79 million in free TV exposure for middle of paper......mages to make millions, and politicians shouldn't profit from the money . cultural lifestyle. Politicians should focus on current national and world affairs, not necessarily what's happening in popular culture. Although politicians have the right to watch what they prefer or listen to any type of music, they should not take advantage of their celebrity status in the capital to gain access to their favorite celebrities in Hollywood in order to to obtain support that would strengthen their personal appeal. Additionally, they should increase their appeal to the American public, using sources outside of popular culture, as these may generate negative appeal or misrepresent the politician. Being friends with Jay Z and Beyoncé increased President Obama's appeal, and his popularity has been attributed to his presence in popular culture..