Many marketing companies tend to exaggerate the truth about the toys or items they sell in order to increase their sales and make more profits . This usually happens if they market toys aimed at improving the child's development. These companies don't care about the side effects their product may have, as long as parents are convinced, will buy it, these companies are good. When it comes to baby toys, it's hard to say whether a baby will like them or not. Every baby is different when it comes to learning. There is a particular company called SmartNoggin that claims to help parents and caregivers encourage their baby's early developmental milestones from birth using their product "NogginStik". NogginStik is a light-up rattle created by Marcia Haut, a developmental therapist who deals with special issues. needs children. NogginStik is not just a cute toy, it also guides parents, caregivers and others who work with children through fun interactions and activities that will promote healthy brain development and bonding with their baby while bringing pleasure in between. According to the SmartNoggin website, the NogginStik contributes to an infant's cognitive, emotional, social and physical development, but has the most benefits for cognitive development. Some features of the NogginStik include a head that lights up in blue, green, and red to help stimulate a baby's eyes and promote visual tracking. The rattle base emits a gentle sound that soothes the ears and improves hearing skills. It also has an easy handle that makes gripping easier, as well as “fun” textures that delight the sense of touch. NogginStik is recommended for ages ranging from birth to 12 months. The package was in the middle of paper......receiving a percentage of the money from the sale of the product to parents, they would not be violating the APA code. Indeed, section 5.01a of the APA Code states that “psychologists shall not knowingly make false, misleading, or fraudulent public statements regarding their research, practice, or other professional activities or those of persons or organizations to whom they are affiliated. "To conclude, of all the research studies that have been done on infant cognitive development related to toys, it shows that the claims of SmartNoggin's NogginStik product are in fact true. To further support their claims, SmartNoggin received the Dr. Toys Ten Best Toys & 100 Best Children's Products of 2014, as well as six other awards dating back to 2012. So this proves that the NogginStik can really help infants reach developmental milestones..