Promoting a product in a way that attracts the targeted audience is an aspect that dominates the formation of advertisements. To achieve this goal, advertisers use images and words in creative and compelling ways. Indeed, the overall effect of advertising is to persuade the targeted audience to consume the product. Visual appeal is a common aspect of both visual texts. For example, it is common to use beautiful women to arouse emotion in the audience. Both visual texts also communicate using images and words. Size is also used in both advertisements to emphasize different parts of the texts. A superficial interpretation of the two visual texts generates an idea. Both products have the ability to meet the specific needs of targeted users. The first text aims to convince the target audience that if they can use the product, they can look beautiful like the woman in the ad. They will also feel relaxed. Likewise, the second text communicates a need that the product must satisfy among users. Using camel, smoking is a great pleasure. This essay is an analysis of the two print advertisements. The writer compares them to draw out aspects of their similarities and differences. A less obvious concept in both advertisements is the art of persuasion. Indeed, persuasion is something that both advertisements achieve with the audience passively by employing different persuasion techniques. In the Dolce and Gabbana advertisement, the target audience is persuaded to buy the lipstick. The aspects that advertising uses to convince the audience include beauty, a romantic setting and a feeling of comfort. These aspects create an emotional appeal in the audience...... middle of paper ......story persuades the audience to buy the cigarettes. Both texts have an emotional appeal. The women used in both texts seduce the audience with their beauty. In the first photo, emotional appeal comes in two aspects: being beautiful/romantic and being comfortable/relaxed. Both texts target men and women as audiences. Both texts also use words creatively for emphasis and persuasion. However, Dolce and Gabbana use images to convince more than words. Both texts also use color in a supportive way. The unity of color gives visual appeal to both texts. Product promotion is a common feature of both. However, the products they promote meet different needs. On this aspect, the public varies. Concretely, the first text targets beauty, while the second is aimed at people looking for the pleasure of smoking..