Probiotics can be present in many types of foods. Most would assume yogurt. Accurate and non-accurate advertisements are not the same. The ingredients listed on the Activia product do not appear to contribute to being a primary cause of the claimed benefits. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay There is uncertainty over whether Activia has made claims believed to be true and also whether the advertising is truthful. As well as claims that Activia has the ability to improve digestive system problems. “Activia packs billions of its proprietary probiotics into every cup to take care of what's inside. “People may be led to accept that in this case probiotics are essential to the condition of the digestive system with what the advertising says. In this advertisement, there is an obvious exaggeration in the claim that is made. There is a domino result due to the belief that consuming Activia will improve the digestive system with billions of probiotics just by consuming a cup. There may also be bad science implied. The title is designed to entice the reader to read the document. Probiotics contain a massive amount of bacteria, better known as “good” bacteria, because they help keep the abdomen in good condition. The studies carried out by Activia are not entirely honest. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay No clear sample size Data is selected to support the claim Abstract language is used It should also It should be acknowledged that there is no mention of studies done on men, women have been mentioned in studies carried out by the company. Studies similar to this one are inconclusive about the magnitude of Activia's effect. Activia has a history of false advertising. In 2008, “Dannon also agreed to remove the word “immunity” from its DanActive products. » The FDA classifies constipation as a disease and also: “any product claiming to treat a disease must carry an FDA-approved health claim. Activia.