“As his surname was already in use and protected by a trademark, he chose its Latin translation for the new company. So “Horch!” – or “Listen” – became “Audi!” » (Audi website) The history of Audi begins in 1899 with August Horch, founder of Horch & Cie in Cologne, where he built his first car. Today, the Audi Group has significantly increased its automobile production from 1,150,018 to 1,469,205 vehicles. to effective communication strategies and advertising campaigns that resulted in a positive increase in demand. One of the advertisements that attracted attention is the one focused on the environment, based on the idea of ​​the “Green Police” and created by the company in 2010. Likewise, the advertisement allows reflection. on the issue of green washing, “Green washing is disinformation disseminated by an organization in order to present an environmentally friendly public image. » (Oxford Dictionary) In fact, I will analyze whether Audi's advertisement is a true example of green washing. advertising engagement, that is, a specific type of advertising focused on promoting environmental issues by companies that act through environmentally friendly operations (Andersen) or if Audi's intention was simply to mislead the public and whitewash potential customers. First, to show their position, they made strong advertisements based on the idea of ​​a “Green Police” department (http://www.youtube.com/watch?v=Ml54UuAoLSo) in which the public could understand with humor the need to have certain habits towards the environment. . In addition, the one-minute video is animated by a reflection on the consumer society and therefore on environmental ideologies as well as the criticism of unbridled instrumentalism. However, as Corbett explains in his book, environmental ideologies are just paper... but the numbers remain low and the environmental footprint is increasing instead of decreasing. Finally, advertising generates unsatisfying aspirations and the public thinks they are changing a harmful environmental habit simply by purchasing the new clean diesel Audi A3 TDI, instead of cycling. Los Angeles Streetsblog editor Damien Newton refers to the 2010 Green Police ad and says, “Any mention or image of cyclists or pedestrians is completely absent from the ad. » Their absence is justified, because for Audi, it is preferable to show the public its solution and not give them the opportunity to compare the car to real ecological means of travel. The result of Audi's green washing is not surprising because the main objective of the advertisements is to mislead. As Marshall McLuhan's definition, with which I agree, illustrates, "advertising is an environmental striptease for a world of abundance..”