The last 25 years have been the era of digital discovery for museums and arts organizations. We see them gradually moving from traditional marketing efforts to digital marketing involvement as they become more and more aware of different marketing management tools over the years (Rentschler). The We Are Social Global Digital Report shows that the number of internet users worldwide in 2018 stood at 4.021 billion, an increase of 7% year-on-year (2018). This massive use of the Internet drives traffic to the museum's website and social media platforms around the world. It is also highlighted that social media has emerged as a current trend in consumer-to-consumer conversations in Bucur and Wen's article and that social media is also strengthening the marketing efforts of museums around the world. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay It is commonly recognized that digital marketing plays an important role in the marketing success of museums and arts organizations in reaching audiences. Not only that, it is also proven that progressive technological advancements have removed all boundaries or barriers to art appreciation around the world, according to Liew and Loh's article, E-marketing, Communications and the International Tourist. Belenoiti and Vassiliadis also pointed out that social media instruments have extended the notion of interaction with consumers. Since it's established that social media is the way forward, does that mean we can let go of our "once useful" traditional marketing efforts? This article will explain how digital marketing has made traditional marketing obsolete. Digital Marketing Reaching a Global Audience The application of digital marketing and communications efforts brings a range of benefits to the international tourist and the museum (Liew and Loh). The infinite shelf life of the exhibits allows the museum's target audience not only to return after their visit, as there are no age restrictions, no working hours and no entrance fees for portals in line (Liew and Loh). Liew and Loh also noted that museums benefit intensely from expanding their visitor profiles geographically and demographically, as international tourists from all over the world can access museum information through online portals through any device. reception of information such as tablets, smartphones, laptops and desktop computers. Museums have always been popular tourist destinations (Kelly). World Tourism has revealed that tourism across the world has seen relentless growth over the past few decades. It has become one of the fastest growing economic sectors in the world (2018). Museums and arts organizations benefit because tourism works reciprocally because museum demand for cultural tourists is high. As defined by the National Trust for Historic Preservation – United States, cultural heritage tourism involves traveling to experience places, artifacts, and activities that authentically represent the stories and people of the past and present (Gibson 2015) . Traveling as a tourist has become a regular part of everyone's life, rather than a one-off experience (Kelly). The centre-left British newspaper The Guardian also mentioned that digital engagement is changing people's habits and behaviors.tourists (2013). International tourists of all ages and backgrounds who obtain information from any information receiving device would be able to plan certain goals and objectives to be fulfilled during their visit to the museum to enhance their overall experience at museum or gallery (Liew and Loh). Ideologically, there would be a desire for inspiration and planning before the trip, but also a need after the trip to share memories and recommendations, and vice versa (The Guardian 2013). Without their information receiving devices, international tourists would not have the prior knowledge necessary to plan their museum visits and various shows. Digital marketing offers the opportunity to target a much wider international audience than traditional marketing. Museums and arts organizations are also able to easily track the success rate of digital marketing through remarketing methods, paid and organic searches as well as social media interactions, whereas traditional marketing, insufficiently equipped, does not simply allow museums and arts organizations to do so. therefore (Poparic 2018).Impact of social media on museum marketing In the article by Vassiliadis and Balenioti, they confirmed that social media applications are becoming the new communication status quo for marketing museums and museums. arts organizations. According to the We Are Social Global Digital Report, the number of social media users worldwide in 2018 stands at 3.196 billion (2018). With such a large number of social media users, the number of people viewing marketing content on social media platforms such as Facebook, Twitter, Instagram and others would be remarkable. Additionally, there has been reported a steady increase in the number of social media users. The global increase in social media usage since January 2017 is 13% (We Are Social 2018). Zafiropoulos, Vrana and Antoniadis shared a positive example of how the British Museum is using social media to provide access to digital content, communicate ideas, encourage and facilitate discussion and market to online audiences around the world. Museum visitors can express their experiences on social media, share their memories and observations and also upload photos taken during their visit. Thanks to this, Zafiropoulos et al. pointed out that their use of social media transforms visitors into active participants who essentially act as ambassadors for the museum. Active participation of museum visitors extends the museum's reach not only to the museum's target audience, but also to its social circle. American museums also use Facebook as a platform to disseminate information about their programs and topics relevant to their exhibitions. Their messages aim to inform and prepare people for their physical visit, reinforce the post-visit experience, and create independent experiences online (Zafiropoulos et al.). On the other hand, traditional marketing efforts would not be able to extend the function to provide unique experiences for museum visitors. Social networks also enable a participatory learning process. Vassiliadis and Balenioti show that the museum learning process becomes more social, modern, youthful and at the same time entertaining. Zafiropoulos et al. also attests that museums use social media to reach young audiences and offer interactive learning tools and relevant forms of interpretation. In.