Learning is a fairly influential aspect of every organism's life. We learn through experience, which over time allows for some change in our behavior. The learning process influences and changes the way we act, interpret and perceive, and can effectively adjust our perspective on many topics. If we are trained or accustomed to act in a certain way, our behavior can change to allow for this new change in perception. The field of psychology is full of previous and recent studies that revolve around the conditioning of a subject. This method of conditioning is a learning process by which an organism relates a stimulus to another event occurring simultaneously. This process has been used for a very large number of studies with different themes and objectives, one of these themes being alcohol and drinking behavior. The following two studies integrate and test different conditioning techniques related to changing attitudes toward drinking behavior. The aim of both studies is to determine whether alcoholism and drinking behavior can be influenced positively or negatively by conditional learning. The first study, conducted at the Veterans Administration Medical Center in Augusta, Georgia, used a covert conditioning treatment on several subjects. Covert sensitization was used, sometimes called aversion therapy. This type of behavior modification allows the subject to “associate unwanted behavior with negative stimuli using their imagination rather than actually experiencing these negative consequences” (Covert Sensitization in Alcohol Rehab). As was explained to the patients in this study (Elkins, 1980), this procedure was designed to modify the drink...... middle of paper ...... and it can be concluded that these methods are forms valid packaging. which prove effective in modifying human behavior. It has been proven that personal adaptation can result from conditioning the body. Furthermore, from the results of the two studies, we can infer that a subject's conditional learning can have a great influence on the individual's drinking behavior and attitude towards alcohol. 'alcohol. Works Cited Elkins, R.L. (1980). Covert awareness treatment for alcoholism: Contributions of successful conditioning to subsequent maintenance of abstinence. Addictive Behaviors, 5(1), 67-89.doi:10.1016/0306-4603(80)90023-4Havermans, R.C., Houben, K., & Wiers, RW (2010). Learning to dislike alcohol: Conditioning negative implicit attitudes toward alcohol and its effects on drinking behavior. Psychopharmacology, 211(1), 79-86. doi:10.1007/s00213-010-1872-1