IntroductionIn this article, we will talk about a portion of the key business objectives and inquiries that should be investigated to bring Dillard's to their potential level. We found that Dillard's is one of the most horrible places to work in the country. The organization is successful and profitable as a whole. Regardless, there are negative attributes within the internal fabric of this partnership that were revealed when diving into the organization. Business Goals Setting business goals is often a difficult task to undertake. One aspect that many managers fail at is using the SMART methodology when organizing. SMART is an acronym that stands for Specific, Measurable, Action-Oriented, Realistic, and Time-Specific. SMART implies that you must clearly characterize the goal in a way that allows you to focus on a particular future date to know whether you have achieved that goal. Additionally, you need to set terminal goals that are achievable, in light of the financial situation and degree of your business. Once you have set your SMART goals, then use the measurable goals to help you in the decision-making process to achieve them. goals. Using your goals to manage and direct your project will ensure Dillard's has the appropriate staff. The SMART goals that should be set are: Take a current morale assessment via surveys in each store and set a short-term goal to build morale by ten percent each month. To get the staff you'll need to achieve your goals, measure your progress each month and set new goals. Research Questions There are a number of questions that Dillard's needs to consider in the middle of the article.... ..and brands. » (2015).ConclusionBy going through the stages of business research, Dillard's should be able to focus on what is important to grow sales and create a better environment for its workers. Considering the reputation that Dillard's has built, it is essential that they conduct a research study to improve not only their sales, but their name as well. ReferencesBell, E. and Bryman, A. (2015). Business research methods. London: Oxford University Press Palmer, D. (2015). Handbook of Research on Business Ethics and Corporate Responsibilities. New York: News on the IGI GlobalDillard lawsuit. (2013). Excerpted from Dillard's Lawsuit News: http://www.dillards-lawsuit-news.comWhy is an assumption important in business? (nd). Retrieved August 15, 2015 from http://smallbusiness.chron.com/hypothesis-important-business-34382.htmlwww.antiessays.com