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Essay / Individual Case for Heidi Roizen's Strategy
Roizen's harsh adult life shaped why she wanted to become a self-sufficient, independent person. After suffering terrible financial security and then the unexpected loss of her fiancé, she realizes she must build her own career. Roizen wanted to work in the tech industry, but with her degree in creative writing, she had very limited job options. In her first tender job, she discovered the power of networking and learned that she had a talent for connecting with people. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay From the beginning of his career, Roizen began to build good relationships with talented and interesting people. She built her network not on the basis of business experience, but on the basis of talent. In doing so, she met a different type of people while working with different companies like T-maker, Apple, and STA. If we study deeply we can easily understand that working with the organization seemed to be his side job, his main job seems to be his networking activity. The important point to consider is that people use networking to grow their business whereas Heidi's profession was networking. This approach reflects Roizen's working style in communicating with people. At the beginning of her career, she established relationships with the people around her or with the people she meets in her everyday life. Roizen believed that it took time to get to know or have access to the people you wanted. Also recommend maintaining performance and consistency during each interaction. She maintained her network by offering the value of a certain relationship with her. At first, she sent daily emails to her contacts to make the connection. Heidi believed in maintaining a constant relationship, especially helping the other without any short-term expectations. This helped Roizen build people's trust, which she later used to build a profitable and valuable relationship with them. Roizen has the ability to fill connectivity gaps, as described in “A Note on Social Media and Network Structure,” and has benefited from it. She built her network and maintains it by acting as an intermediary between two parties. In this case, Roizen has been called a catalyst, a market marker, so before she can do anything for anyone, she wants to make sure there is a common benefit to be recognized. She did this by studying each of her contacts and analyzing how both parties could provide value to each. Somehow, she managed to build trust among them and others about the win-win deal that Roizen could come up with thanks to her strong analytical power. Referring to the “secret of the network of great change agents,” Roizen had a transition network. As mentioned in the case, Roizen loves to host parties at his house and the guest list included high-tech friends who provide excessive networking opportunities. At home, Roizan took great care to place the guest list correctly. She urged people who knew 60% of the other party members to also put at ease those members who could be valuable to each other. This way she made her networking work. In these parties, people got to know the market informally and found that parties were not only a place to socialize but also profitable in the long run. The general rule ofRoizen was the reason why any person would even be interested in talking to you or doing business with you when they don't even know you. She created a bridging network where people could get to know each other and, later, those connections could lead to a meaningful business encounter. In this way, Roizen maintained and established its network which provided value to each of its networks. What are the strengths of Roizen networks in the end? Weaknesses? Before assessing the strength of the Roizen network, one must recognize that it takes a lot of patience, hard work, and consistency to be able to network with a wide range of powerful people. Roizen has spent a lot of time and effort creating a specific type of networking/relationship with people during her professional career as a worker in a different industry, particularly in Silicon Valley. So, the strengths of Roizen's networks at the end of the case are as follows. Instead of handing out business cards at random networking events, Roizen's network focused on the CEO or executive CEO level. The networking aspect helped her network with big players in the market. Additionally, through her close relationships with the CEO market, she has maintained a reputation as a genuine person. Relationships are built on a combination of personal and professional interactions. Raizan loves crowded parties at her house and she uses these events not only to build her relationship but also to provide networking opportunities for others. Through her networking, she was able to leverage her relationship to create win-win situations for herself and others. Roizen readily admits that “it’s easier to get to know people when they’re not famous.” So, as an emerging capitalist seller, Roizen always responded to promising entrepreneurs who submitted a business plan to him, which Roizen believed was the best way to build a network naturally. She always keeps these potential contacts close in case they might become useful in the future. Unfortunately, there are some downsides to networking. Maintaining a consistent network requires a lot of time and patience. When trying to manage her network, in the case Roizen mentioned, she spends a lot of time proofreading 100 emails a day and feels obligated to respond personally to maintain the relationship. A colleague mentioned in this case that the length of her emails decreased over time until the responses were incomplete sentences. Additionally, people who view Roizen as a "friend" become more demanding than what she offers over time. What steps has Roizen taken to grow its network? To maintain it?Roizen is a very reputable and well-known person in the technology industry. During her professional career, she has built a very solid and powerful network. The main reason for his powerful network is his curious nature, high energy and talented personality, coupled with a desire to interact and help high caliber people. As she begins her career at Tandem, she realizes that she must use her networking skills to advance in the world. Additionally, when Roizen co-founded T/maker with her brother, she had to build a strong network to support the software company. The main goal was to market the company's product. Roizen always follows the “what can I offer” method. Roizen always wants to help people with their project/needs while interacting with them. During her first job at Tandem, she had the opportunity to work with the company's CEO.