The aim of this research work is to study the consumer purchase decision for fast-moving consumer goods. Biscuit as a delicious food in the morning and evening for tea break. Therefore, biscuits are evolving rapidly in the market as everyone consumes a variety of biscuits, bread, rusks, cakes and dairy products. Therefore, it is inevitable to conduct an in-depth study on consumers' purchasing decision regarding biscuits. The study also reveals the reason for purchasing the Biscuit. The study begins with the decision objectives of consumer-buyers when purchasing fast moving consumer goods such as biscuits, analyzing the level of satisfaction with FMCG products. Convenience sampling is used for the study. The technique used for data collection is the questionnaire. The study involved 40 consumers interviewed. The tools and techniques used are the simple percentage, the Chi Square test. The level of consumer satisfaction also depends on product-specific and market-wide factors. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original EssayCookies prepared today are substances made of several ingredients and available in different flavors, colors, sizes and tastes. Today, people eat cookies with great affection at snack time. Today, the British consume digestive biscuits with tea at snack time. Today, cookies are generally sweet-tasting substances. People really like cookies that look like sand witches, that is, covered in cream between the two cookies. Substances mixed with flour can be cream, fruit and nut flavors, chocolate, jam and many others. Savory biscuits have now captured a huge market. The type of crackers are cream crackers, oatcakes, crispbreads, etc. Rusk is also a type of biscuit which is a hard substance made from bread usually used for a baby's teething. Rusk is a biscuit that is usually eaten by placing it in tea or coffee. Biscuits are small, fresh and usually sweet cakes. He is concerned about the taste and propensities of the general population. Already it was used as a food routine for patients and as vitality and taste for children. Nowadays, scones are considered a decent option for elegant treats and drive-thru meals. So currently, among all the rollers available on the market. In the business world, many brands of items are delivered and presented by a single manufacturer. The choice to buy or not depends solely on the customer's thought process. The current market is located in the buyer and now the buyer is the final power. Two parameters, gender and age, are considered to check the health and brand consciousness of consumers while purchasing biscuits. The researcher collected the data using observation method and questionnaire method. In the observation method, the researcher collected the data on the actual time taken by the consumer to purchase biscuits. It has been found that customers are health conscious irrespective of their gender while purchasing the product, especially biscuits. Dr. V. Kannan (2017) in his article states that biscuits are a delicious food in the morning and evening for tea breaks. Therefore, Britannia products are evolving rapidly on the.