Chapter 1: Discuss the Four Marketing? It is called the marketing mix, these variables mix to create an outcome to achieve the market objective. Product: goods or services. When we develop a product, there are elements to take into consideration such as: quality, features, packaging, delivery, design. And for services, customer service before and after the service. Location: This includes distribution and logistics, location of the store, how to get the product delivered to the customer. we will also deal with distributors and supplier. Price: the amount the customer is able to pay to obtain the product or service. When we set a price, information is taken into account such as: the value of the product, the pricing discount, will the customer pay in cash or on credit? Promotion: actions are taken to attract the customer such as: contacting customers and informing them. benefits and values ​​of products and services. so it is about attracting general customers to make them your actual customers by many methods, for example: advertising, direct marketing, personal selling and sales promotion. Chapter 2: Discuss the four functions of marketing management. 1) Marketing Planning The company first develops the business. overall strategic plans, then translates them into marketing and other plans for each division, product and brand. Through implementation2) Marketing implementation The company turns plans into action3) Marketing control involves measuring and evaluating the results of marketing activities and taking corrective action if necessary.4) The Marketing analysis provides the information and evaluation necessary for all other marketing activities.Chapter 3:D...... middle of paper ......on the marketing organizationChapter 20:1. What is sustainable marketing? Explain how the concept of sustainable marketing differs from the concept of marketing and the concept of societal marketing. Implementing sustainable business leads to improved businesses, improved relationships and an improved world. Ensure ecological and green promotion of environmentally friendly products and services. The difference between the sustainable market and the traditional market is that it costs more to do the right things. difficult to obtain an agreement because of the cost. For example, energy and solar companies and chemical companies, sometimes even science and politics, disagree with the idea of ​​going green. On the other hand, societal marketing means that the company would make marketing choices by considering the needs of customers, their society and the environment. firm obligation.