Transmedia storytelling is the process of extending a story by manipulating multiple platforms and mediums to communicate a story or construct an interactive experience (Jenkins, 2013). Each element directly contributes to developing the audience's understanding of the story world by designing a cohesive and coordinated entertainment experience. Successful Hollywood television shows such as ABC's Lost and Universal Studio's Heroes have effectively leveraged transmedia, advancing the way films are experienced by contemporary audiences. This creates a change in the industrial and cultural conditions of convergence films. Transmedia institutions have captivated audiences using multiple types of platforms, both engaging current fans and increasing interest from new audiences. The most crucial factor in determining the success of transmedia design is audience participation. In the past, consumers watched TV, bought products, and that was it. It was simply a one-way entertainment street. By introducing transmedia, he captivated audiences like never before, creating more than just a television show, but rather a whole new world. Convergence films aim to engage audiences by expanding the created world and stories across various mediums. Although fictional narratives may take place in different times, interfaces, locations, and roles, they maintain their coherence and are embedded in spatial, temporal, and performative structures by the audience. To learn more about the world, audiences need to participate and venture across different media platforms. This increases fan dedication and allows for a more unique and in-depth story to be told. The TV show Lost, after its release late S...... middle of paper ...... ease, their attention must be maintained. The creation of transmedia designs must be carefully constructed to support and maintain the interest of fans and fandoms. The team behind Lost carefully constructed their choices, offering more when audiences showed interest in their efforts across media platforms. engaged audiences using appropriate and specific design processes. Lost genre only came out (how many weeks) before its release (source). This mystery and intrigue surrounding the series captivated audiences, so when it was released, people who normally avoid science fiction shows wanted to know what happened (Niederman, 2012). The heroes, however, knew exactly who their audience was and targeted them through . While Lost had more views on its pilot, Heroes had more dedicated fans..