LinkedInLinkedIn is a website specially created for professionals around the world to network. The website allows users to search for professional contacts, manage their professional identity, search for companies, join industry groups and identify desired career opportunities. This website is also operated by brands and recruiters and many company profiles have been created on LinkedIn to recruit candidates and develop a pipeline of potential candidates through networking (Lewis, 2012). Is the organization doing well? Despite the increasing competition in the Internet sphere sector, LinkedIn has been performing well since its inception in 2003. LinkedIn will always have the advantage of being a pioneer in launching a website targeting the specific niche of professionals for networking and recruiting. In March 2012, LinkedIn was declared the largest professional network on the Internet with revenue of $522.2 million in 2011. As of 2012, the website has over 150 million members in over 200 countries. LinkedIn's success can be determined by the fact that it was the first major American social media company to complete its IPO in 2011 by raising a total of $270.2 million for general corporate purposes. the company and its working capital (Our Social Times, 2012). The main reason for LinkedIn's success lies in its ability to offer innovative products and services to all its members. Individual profiles and company profiles have different product lines with which they can effectively exploit the potential of LinkedIn. The company has targeted all areas of the specific niche of professionals around the world and diversified its portfolio until middle of paper......ed Marketer, February 2009, pp. 17-18.Steyn, P., Salehi-Sangari, E., Pitt, L. and Berthon, P., (2010). The SocialMedia version as a public relations tool: usage intentions among B2B bloggers. Public Relations Review, 36(1), pp.87-89. Thackeray, R., Neiger, B., Hanson, C. and McKenzie, J., (2008). Improving promotional strategies in social marketing programs: using Web 2.0 social media. Health Promotion Practice, 9(4), pp.338-343. Venkatesan, Rajkumar, Kumar V. and Bohling, Timothy, (2007). “Optimal customer relationship management using Bayesian decision theory: an application for customer selection”, Journal of Marketing Research, 44(4), pp.579-594. Verhage, Bronis, (2010 ). Marketing Fundamentals. Noordhoff Uitgevers bv., Groningen. Ward, David, (2009). “Needs for seeded strategies,” Journal of Applied Economic Sciences, vol. IV, es. 3(9), p...441-456.