-
Essay / Analysis of Nike's "Dream Crazier" advert
Everyone has probably seen some type of advert. People have different perspectives on what they see; we tend to make sense of things based on how we perceive them. Some people think that the easiest way to learn about a product is through advertising. Businesses and corporations provide information about new products to their audiences. Some people may think the advertisements are misleading. However, some advertisements contain wonderful messages. and men? We now live in a world where women can do anything men can do. But in sport, women are still not recognized as equal to men. This dilemma of gender inequality in sports led Nike to produce an advert that shows this. women are capable of playing any sport.Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay The advertisement conveys an emotional message that shows the strong personality of women in sports who are equivalent to men. The ad uses an emotional appeal to encourage every woman to be herself and do what she wants to do. Nike, a leading power in the clothing industry, has excellent advertising. This commercial advertisement is a short one-minute video on YouTube published in 2019. It demonstrates the energy of women. It all started with a cyclist crying after her race and a tennis player wiping away tears after the match. In the background, there's a voiceover that says, "If we show emotion, we're called dramatic." This shows that women have their feelings when they succeed or fail in their games. This ad uses pathos with soft music, and the voice described in the background helps the audience understand what is really going on with female athletes. And continue to the next scene, we see the girl on the defense side in the football. She played against boys. She tried to tackle a boy on the offensive end and felt depressed. During the scene, a voice says: 'If we want to play against men, we're crazy.' People still think girls aren't strong enough, but the girl in the commercial stopped that boy. She proved that she was capable of it. Then the scene shows that the United States women's soccer team, under the national anthem, their captain Megan Rapinoe did not participate. As her teammates held their hands over their hearts and sang the anthem, Rapinoe stared ahead, hands at her sides, lips still. In the background, the voice said: "And if we dream of equality of opportunity, it is illusory." Megan is protesting for women's equality and she hasn't participated in the anthem since 2016. Nike chose her because the icon shows the public that women have the power. right to be treated like men. This beginning scene shows the audience that women suffered because of inequity and how they fought for their rights. In the next two scenes, the tennis player, the basketball player, was arguing with the referee. And the voice in the background: “When we stand for something, we are unbalanced.” The players tried to convince the referee but no one listened to them. They really are and feel helpless. Then another scene came with a woman running the race and she finished in first place. But apart from that with a voice 'When we are too good there is something wrong with us' Then, there was a scene, a basketball player was arguing with the referee, a.