I believe that digital marketing is extremely effective in advertising and promoting existing or new brands or products because there are more than 3 billion social media users worldwide, so businesses using digital marketing campaigns will almost certainly be able to locate and reach their audience when using digital marketing campaigns. Some of the benefits of an effective digital marketing campaign include: Increased brand visibility as there are over 3 billion social media users, as long as you have a good digital marketing campaign you will get views thereby increasing brand visibility. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Another reason why digital marketing is effective is due to the fact that it gives businesses the opportunity to socialize with their target audience, this is good for businesses because it gives them a friendly image towards their consumers, making them more willing to spend their money with the company. Unlike traditional marketing, it also allows businesses to encourage their customers to purchase their products and provide them with product information. Digital marketing is also effective because it increases the audience's loyalty to the product or service because if a company runs a good digital marketing campaign, it will be fresh in the minds of the audience because they will continue to use it. the product or service because it is fresh in their minds and popular with the public. A good digital marketing campaign can also increase the credibility of the brand and build credibility because if a business runs a good digital marketing campaign it will become more mainstream which means their business will have a larger number of consumers, thus making the company more credible. and attract a greater number of consumers. Digital marketing also helps businesses attract new customers because it allows businesses to expose themselves to a younger audience who may not have been familiar with them before. The reason it primarily applies to a younger audience is because the majority of social media's 3 billion users are mostly from younger generations, giving businesses the opportunity to appeal to younger generations through different social media platforms. The effectiveness of digital marketing can be seen in the fact that most businesses today will have a great foreknowledge and following on social media platforms for example Facebook, Twitter and Instagram as they will want to have a great presence in case where they would do it. decide to launch a campaign on social networks, they will already have subscribers. Additionally, most companies focus on mobile device users, we know this because most company websites are all mobile friendly, which means consumers can practically access the website of the company as long as they have the Internet. Keep in mind: This is just a sample.Get a custom article from our expert writers now.Get a custom essayFinally, we can see how effective digital marketing is because almost every business allows sharing content posted on their websites via all the different social media platforms, for example. Facebook, Twitter, Instagram, Snapchat and YouTube so their brand can.