This essay will explore how modern media moguls work, specifically analyzing the impact of Rupert Murdoch in Britain. The global age has revolutionized the way we consume media, from television to the Internet. , significant technological advances mean we are interconnected all over the world. McLuhan (1964) states that the world has become “smaller” and that we are now part of “global villages”. Robertson (1992) identifies three processes of globalization; “world compression”, “intensification of global consciousness” (global consciousness) and “increased interconnectivity at the cultural level”. As a result of this “world compression,” whoever has control over media flows has a substantial amount of power and influence on a transnational scale. This influence arose particularly from the Western world, particularly America. Individually, everyone is affected by the growing interdependence on a cultural level – ontological security. For media organizations and media moguls, globalization is a valuable tool that has increased Due to their power and global reach in terms of media flow, “globalization is the tendency of organizations to operate on a scale of more more global” (media in Britain, p5). Ever-increasing global feeds, international calls, flights and increasing global trade have pushed the media mogul to modernize, now moving from newspaper delivery to radio, television, movie studios, publishing houses and other forms of multimedia. defined as individuals who control or own media companies and media platforms that publish mass media consumed by large numbers of people (reference). Control of a tycoon's business differs from middle of paper...... available: http://www.theguardian.com/politics/2009/nov/12/gordon-brown-rupert-Murdoch-faute spelling. Last accessed May 1, 2014. McLuhan, M (1964). Understanding the media. London: Routledge and Kegan Paul. 3.Ofcom. (Unknown). Oftel SUBMISSION TO THE ITC ON COMPETITION ISSUES ARISING FROM THE AWARD OF MULTIPLEX DIGITAL TERRESTRIAL TELEVISION LICENSES. Available: http://www.ofcom.org.uk/static/archive/oftel/ind_info/broadcasting/dtt.htm. Last accessed May 1, 2014. Stokes, J & Reading, A (1999). The media in Britain: current debates and developments. London: Macmillan Press Ltd. :p4-5.Steven,P (2003). The No-Nonsense Guide to Global Media. Oxford: New Internationalist Publications Ltd. p: 32-33. Tunstall, J and Palmer, M (1991). Media moguls. London: Routledge. p:114-117Roland Robertson (1992) Globalization. Social theory and world culture. London: Sage.