Dr. SeussTheodor Seuss Geisel was born on March 2, 1904 and died on September 24, 1991, 87 years later, of cancer. He was an American writer, poet, and cartoonist and was best known for his children's books written and illustrated by himself. Geisel was not a real doctor (Dr. Seuss 1). In fact, when he became editor of the magazine at his school, Dartmouth College, he signed his work under the name "Seuss"; later in his life he added “Doctor” to the front. Geisel's father, Theodor Robert, and his grandfather were brewmasters in the town of Springfield, Massachusetts. His mother, Henrietta Seuss Geisel, often put her children to sleep by “singing” nursery rhymes recalled from her youth. Geisel credited his mother with both his ability and desire to create his unique and well-known writing style which includes: numerous rhymes, special rhythms, and imaginative new creatures and words (All About Dr. Seuss 1) . Most of Geisel's works are written using simple end rhymes which make his stories more pleasing to the ears. For example, in these lines from One Fish, Two Fish, Red Fish, Blue Fish: “Have you ever flown a kite in bed? Have you ever walked with ten cats on your head? Have you ever milked this type of cow? , we can do it. We know how to do it. If you've never done it, you should. These things are fun and fun, it's good,” he uses the style of a couplet to tie his rhymes together.Dr. Seuss's works were written for children, but he often hid political issues within them. He wrote the book One Fish, Two Fish, Red Fish, Blue Fish in 1960, which marked the beginning of the civil rights movement. In the first stanza of the story, one of the two narrators, Ned, describes the many different fish he sees all around him. He describes how the fish around him vary middle of paper......e stayed as long as possible before someone lifted the Lorax. What was the Lorax? Why was he there? And why was he picked up and taken somewhere on the edge of town, where the grickle grass grows? The old Once-ler still lives here. Ask him. He knows.” In this sixteen-line example, Geisel uses his words, grickle-grass, Lorax, and Once-ler. He uses more imaginative words beyond these sixteen lines of his work (Wiley 176).Dr. Seuss is a great role model for those looking to create a new brand. His creativity is unlike any other. He is an inspiring author and human being. He accomplished so much simply by being persistent and creative. As Einstein said: “Imagination is more important than knowledge. Because knowledge is limited, while imagination embraces the whole world, stimulates progress, gives birth to evolution.."