Table of contentsChapter three: Research methodology 33.1 Research methods 33.2 Research design 53.3 Data collection: nature, sources and method 63.4 Sample and design Sampling 63.5 Data analysis technique 8References 10List of tables 12Table 3A: Sample size and locations 12Table 3B: Continuous and categorical data Minimum sample size returned Table 13List of figures 17Figure 1: Map of Nigeria showing the six geopolitical zones and 36 States/FCT 17List of Annexes 19Annex 1: Authorization/Introduction 19Annex 2: Questionnaire 20Part I: Personal data of the entrepreneur 20Part II: Company profile and context 21Part III: Personality assessment 22Part IV: Assessment Behavioral 23Chapter Three: Research Methodology3.1 Research MethodsThe methodology and procedure used to conduct this study are discussed in this chapter. The section briefly explains two research paradigms and the research approach applied in this thesis. Research paradigms are about people's philosophies and a set of assumptions about the world as well as the nature of knowledge about how research studies should be conducted in a scientifically recognized manner (R Burke Johnson & Onwuegbuzie, 2009) . There are two main research paradigms: qualitative and quantitative (Yusof, 2011). The qualitative research approach is essentially an exploratory technique of examining and applying small sets of data without focusing on developing new knowledge or theories (Creswell, 2013). When applying this paradigm, the research methods adopted include in-depth interviews, usually face-to-face, in order to extract all relevant details necessary to ultimately construct a new theory (Meis...... middle of article .....SPSS statistical package and data grid were used to analyze the data of this study The data grid not only helped the researcher to easily discover the detailed responses of the participants, but it also provided a robust means of identifying new trends among the study population (Cohen, Manion, & Morrison, 2013). Analyzes of the research data were conducted using: 1. Statistical analysis. Using analysis of variance also called ANOVA, chi-square, correlation coefficient and factor analysis to test the research hypotheses. 2. Content analysis to assess the frequency and type of gender-related behavioral patterns that affect women entrepreneurs as well as to gain valuable insights into emerging models of women's entrepreneurial practices and3. Descriptive analysis for calculating percentages, average and frequency distribution.