1. Decision ProblemHow to increase market share while maintaining rapid growth, and where.2. OverviewDuncan Industries has sold more than 49,000 hoists each year in America. They have two basic types of hoists, ground and surface, both of which are service specific. Typical consumers were car dealers who serviced or repaired cars, such as new and used car dealerships and specialty stores. Additional consumers include chains such as Goodyear, Firestone and independent garages. The wheel alignment market accounts for 85% of sales, the remaining 15% belongs to general mechanical repair.3. CompetitionThere are only 16 companies in the American market, 12 national and 4 Canadian. American companies achieve 21% of total turnover, 78% of total turnover for elevating surfaces, due to their mobility and ease of installation. Basically, Berne Manufacturing and AHV hold 60% of the market. The largest company is AVH with 40% market share and annual revenue of $60 million. AHV produces ski lifts and ski lifts. These two companies are market leaders thanks to their customer knowledge and high brand awareness, as well as their highly effective sales force.4. Strengths of the SWOT analysis: • Duncan Industries is already a well-known company; they also have a reputation for superior design, workmanship, safety features, ease of installation and a five-year warranty. • Duncan Industries has made significant investments in high technology, which has brought them significant benefits such as:1. High mechanical precision and can be installed in less than a day.2. It is fully hydraulic and requires minimal maintenance.3. Safety...... middle of paper ...... y product. This will position the company as a key player and help increase its market share.8. Operational Change 4 P´s• ProductMore's research and development can help Duncan Industries differentiate its skills. Know the customer's needs better and try to understand them better. • PriceWe think the price should be the same. This will maintain the real profits of Duncan industries and allow the company to grow and increase its market share in the industry. • Promotion Duncan Industries promotion will include the actual catalog showing all their products, uses and prices as well as other useful information for distributors and users. • PlaceThe possible partner Bar Matisse offers the licensing agreement to Duncan Industries allowing entry into the European market.