Looking back through the history of Apple products and noticing how old the first products look, compared to the sleek and "cool" products of today, will leave you inspired. Apple has gained technological superiority over its competitors, but how and does Apple plan to maintain its advantageous market share in such a fast-paced and rapid technological era? Apple has a cult following of consumers who anticipate and are ready to purchase new Apple products as soon as they are released. Technology has become second nature and a very important aspect in the lives of millions of consumers. When it comes to our efforts here at Apple, perhaps we need to redirect some of our energy in a few areas, to ensure that we can continue to maintain such a strong brand. following. If our reputation is damaged, we could risk losing current and future customers, resulting in a decline in market share and overall sales. The SWOT analysis of Apple includes the strong points that adhere to its great success; Apple's marketing and advertising campaigns are such a force. Apple integrates its products to present a stylish, new, cool, latest and must-have technological image to its consumers. Our customer loyalty allows us to continue to grow as a business and increases our already well-established brand awareness and reputation. Our strong financial performance is the result of our internal strengths being leveraged. Apple's weaknesses include, but are not limited to, our patent violations, defects that occur in our products, our declining market share, as well as our incompatibility with other OS devices. Becoming aware of our weaknesses allows us to develop goals that will correct the areas we currently need to work on. The opportunities of our external environment; like the...... middle of paper ......ns. We plan to achieve a higher percentage of shares in the IT market. We hope that by promoting and placing our product properly, we can sufficiently achieve our current and future goals that we have implemented. Evaluation and Monitoring: When releasing our new product, we will need to exercise careful and careful observation of all incoming feedback channels. We will respond responsibly to any negative response or defect that may arise. We plan to take the information we receive and use it to improve our current and future products. We will also be required to actively observe and participate in our factories' supply chain management activities and operations. By instituting the right decisions and observation methods regarding our evaluation and control of our new Mac computer and our manufacturing plants, we believe that Apple will be able to reach new heights..