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  • Essay / How sushi went global: case study

    Sushi, a traditional Japanese dish, has become a global phenomenon in recent years. With its combination of fresh fish, rice and seaweed, sushi has captured the taste buds of people around the world. This essay will explore how sushi has gone global, examining the factors that have contributed to its popularity outside of Japan. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay One of the key factors that helped sushi go global was globalization itself. As the world became more interconnected through trade and travel, Japanese cuisine, including sushi, began to spread to other countries. The rise of global food trends and the growing popularity of Japanese culture have also played a role in the global expansion of sushi. Additionally, the health benefits of sushi, with its emphasis on fresh ingredients and minimal processing, have appealed to health-conscious consumers around the world. Another important factor in the global success of sushi has been the adaptation of the dish to local tastes and preferences. In different countries, sushi has been modified to incorporate local ingredients and flavors, making it more appealing to a wider audience. For example, in the United States, sushi rolls containing ingredients like avocado and cream cheese have become popular, catering to American preferences for rich, creamy flavors. In Brazil, sushi has been adapted to include ingredients like mango and passion fruit, reflecting the country's love of tropical fruits. By adapting to local tastes, sushi has been able to appeal to a wide range of consumers around the world. Additionally, the rise of sushi as a luxury food in the West has also contributed to its global popularity. Sushi bars and restaurants began to appear in major cities around the world, offering high-quality sushi at high prices. This trend has been fueled by the perception of sushi as a sophisticated and exotic cuisine, attracting consumers seeking a special dining experience. Sushi's popularity among celebrities and culinary influencers has also helped cement its status as a luxury food, furthering its global expansion. ConclusionKeep in mind: This is just a sample.Get a personalized article from our expert writers now.Get a Custom Essay The journey from a traditional Japanese dish to a global culinary sensation is a testament to the power of globalization, adaptation and marketing. By appealing to diverse tastes, incorporating local flavors, and positioning itself as a luxury food, sushi has managed to capture the hearts (and stomachs) of people around the world. As sushi continues to evolve and adapt to new markets, its global success will likely continue for years to come..